In the context of behavioral segmentation, markets segmented by ________ can be categorized into light, medium, and heavy product users.
A) benefits sought
B) loyalty status
C) usage rate
D) user status
E) occasion

Question

Quizplus · Accepted Answer

Usage rate refers to the frequency and amount of product usage by consumers. Markets segmented by usage rate can be categorized into light, medium, and heavy product users based on their usage frequency and amount. This helps companies target their marketing efforts and product offerings towards specific usage segments.

In the Context of Behavioral Segmentation, Markets Segmented by ________