Gilron Holidays runs a premium membership club that caters to customers whose annual salary exceeds $100,000. Members of this club are offered seasonal discounts at select luxury hotels in select cities worldwide. Gilron Holidays most likely follows a(n) ________ segmentation approach.
A) gender
B) benefit
C) occasion
D) income
E) geographic

Question

Quizplus · Accepted Answer

The segmentation approach used by Gilron Holidays is income-based as their target audience is customers whose annual income exceeds $100,000. They are offering exclusive discounts to members of their premium membership club who meet this income requirement.

Gilron Holidays Runs a Premium Membership Club That Caters to Customers