McDonald's "Plan to Win" strategy has added healthy food options to its menu, phased out traditional artery-clogging trans fats, launched a major multifaceted education campaign, and addressed environmental issues. "Plan to Win" best exemplifies the ________.
A) sustainable marketing concept
B) direct marketing concept
C) mercantilism concept
D) strategic planning concept
E) consumer business concept
Correct Answer:
Verified
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