The BeautyShop, a manufacturer of skin care products, uses only plant based materials for its cosmetic products. It supports several environmental protection movements and movements defending human rights. This accounts for the company's efforts to build good will and corporate social responsibility. This exemplifies the ________.

Question

Quizplus · Accepted Answer

The BeautyShop's focus on using plant-based materials for cosmetic products and its support of environmental protection movements and human rights exemplify the sustainable marketing concept, which involves creating a marketing strategy with a focus on environmental and social responsibility.

The BeautyShop, a Manufacturer of Skin Care Products, Uses Only