________ refer(s) to sales promotion tools used to persuade resellers to carry a brand, give it shelf space, promote it in advertising, and push it to consumers.

Question

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Trade promotions are specifically designed to incentivize resellers to carry and promote a brand. These could include offering discounts or rebates for meeting certain sales targets, providing point-of-purchase displays or other merchandising materials, or sponsoring a sales contest for the reseller's employees. All of these tactics are aimed at getting the reseller to prioritize the promoted brand over competitors, and therefore increase sales and market share.

________ Refer(s) to Sales Promotion Tools Used to Persuade Resellers