Creating a brand-marketing event or serving as a sole or participating sponsor of events created by others is known as ________.

Question

Quizplus · Accepted Answer

Event marketing involves creating brand-marketing events or sponsoring/participating in events created by others in order to promote a brand or product. Option A, B, C, and E are not the correct choices because they refer to other marketing tactics such as in-store promotions, contests, team selling, and one-on-one sales techniques, respectively.

Creating a Brand-Marketing Event or Serving as a Sole or Participating