A five-foot high cardboard display of Terry the polar bear, mascot of Terry's protein shake, next to the shelf containing Terry's products in a supermarket is an example of a(n) ________.

Question

Quizplus · Accepted Answer

A point-of-purchase promotion is a marketing strategy used to encourage customers to make a purchase by creating attractive product displays directly at the point of sale, such as a supermarket shelf. The cardboard display of Terry the polar bear is an example of a point-of-purchase promotion, as it is placed next to the shelf containing Terry's products to catch the customers' attention and possibly influence their buying decision. Samples, business promotions, advertising specialties, and rebates are other types of marketing strategies that are distinct from point-of-purchase promotions.

A Five-Foot High Cardboard Display of Terry the Polar Bear