________ refer to sales promotion tools used to persuade resellers to carry a brand, give it shelf space, promote it in advertising, and push it to consumers.

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Trade promotions are specifically designed to persuade resellers (such as retailers, wholesalers, and distributors) to carry and promote a brand. These promotions may include trade shows, discounts, and promotional allowances to encourage resellers to give a brand shelf space and promote it in advertising.

________ Refer to Sales Promotion Tools Used to Persuade Resellers