Which of the following questions would help a marketer evaluate the return on a sales promotion investment?
A) Was the sales force successful in filtering out the good prospects from the poor ones?
B) Did customers enjoy the events associated with the promotion?
C) Did customers receive high-quality promotional products?
D) Did the promotion attract new customers or more purchasing from current customers?
E) Were channel intermediaries effectively positioned to ensure a seamless supply of products?
Correct Answer:
Verified
Q152: Which of the following is an example
Q153: _ include displays and demonstrations that take
Q154: A five-foot high cardboard display of Terry
Q155: Which of the following is used to
Q156: Creating a brand-marketing event or serving as
Q158: Kirk Wilkins renewed his cell phone contract
Q159: _ refer to sales promotion tools used
Q160: Waldo Stores will reward an all-expense-paid trip
Q161: Creating a brand-marketing event or serving as
Q162: Trade promotions are targeted at final buyers.
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