Low-interest financing and longer warranties are both examples of ________.
A) segmented pricing
B) promotional pricing
C) product bundling pricing
D) captive product pricing
E) product-form pricing

Question

Quizplus · Accepted Answer

Both low-interest financing and longer warranties are examples of promotional pricing, which aim to increase sales or attract more customers by offering deals, discounts, or other incentives. Segmented pricing is when companies offer different prices for different groups of customers, such as students or seniors. Product bundling pricing is when companies sell multiple products or services together as a package deal. Captive product pricing is when companies sell products that require related accessories or services, such as printers that require specific ink cartridges. Product-form pricing is when companies price different versions or variations of a product differently based on factors such as size, features, or quality.

Low-Interest Financing and Longer Warranties Are Both Examples of ________