If Detroit DLX charges the same price for the delivery of its product to customers located within the Great Lakes states, but a different price to customers elsewhere, the company is using ________.
A) psychological pricing
B) promotional pricing
C) reference pricing
D) zone pricing
E) uniform-delivered pricing

Question

Quizplus · Accepted Answer

Detroit DLX is using zone pricing, where prices are determined based on geographic zones or regions. Customers within the Great Lakes states are charged the same price, while those outside of the region are charged a different price.

If Detroit DLX Charges the Same Price for the Delivery