What are the stages that the approaches to marketing strategy and practice usually pass through?
A) ambush marketing, multi-level marketing, and guerrilla marketing
B) guerrilla marketing, ambush marketing, and affinity marketing
C) multi-level marketing, undercover marketing, and evangelism marketing
D) entrepreneurial marketing, formulated marketing, and intrepreneurial marketing
E) undercover marketing, affinity marketing, and ambush marketing

Question

Quizplus · Accepted Answer

The stages that the approaches to marketing strategy and practice usually pass through are entrepreneurial marketing, whereby the business focuses on innovation and risk-taking to create a new market; formulated marketing, which involves systematic planning and strong execution to achieve predetermined goals; and intrepreneurial marketing, which involves fostering a culture of innovation within the organization. These stages align with the evolution of a business from startup to established player in the market. Ambush marketing, multi-level marketing, guerrilla marketing, undercover marketing, and affinity marketing are all specific tactics or types of marketing, rather than stages in the evolution of marketing strategy and practice.

What Are the Stages That the Approaches to Marketing Strategy