A runner-up firm that wants to hold its share in an industry without rocking the boat is a ________.
A) market follower
B) market maven
C) market challenger
D) market nicher
E) market leader

Question

Quizplus · Accepted Answer

A market follower is a firm that wants to hold its share in an industry without rocking the boat. They do not want to challenge the market leader or take risks like a market challenger. They prefer to keep their position and not make any significant changes to the market.

A Runner-Up Firm That Wants to Hold Its Share in an Industry