A company can protect its market share through all of the following EXCEPT ________.
A) continuous innovation
B) attacking its competitors directly
C) preventing or fixing weaknesses
D) fulfilling its value promise to customers
E) pricing its products to be consistent with the customers' perceived value

Question

Quizplus · Accepted Answer

Attacking competitors directly is not a sustainable or ethical way to protect market share. It can create negative feedback from customers and damage the company's reputation. Instead, the company should focus on continuous innovation, fixing any weaknesses, fulfilling its value promise to customers, and pricing its products to meet customers' perceived value.

A Company Can Protect Its Market Share Through All of the Following