Question 1

How do merchant wholesalers and agents/brokers differ?

Accepted Answer

The answer of How do merchant wholesalers and agents/brokers differ?...

Question 2

Explain how wholesalers have been able to use technology to cut costs.

Accepted Answer

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Question 3

In an automated warehouse, orders are fed directly from the retailer's information system to the wholesaler's, and the items are picked up by mechanical devices and taken to a shipping platform where they are assembled.

Accepted Answer

In an automated warehouse, orders are fed directly from the retailer's information system to the wholesaler's, and the items are picked up by mechanical devices and taken to a shipping platform where they are assembled.

Question 4

Why would a producer use wholesalers rather than sell directly to retailers or consumers?

Accepted Answer

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Question 5

Explain the marketing decisions faced by wholesalers.

Accepted Answer

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Question 6

Like retailers, wholesalers must decide on product and service assortments, prices, promotion, and place.

Accepted Answer

Wholesalers are intermediaries who buy large quantities of products from manufacturers and sell them to retailers. Like retailers, they must decide on various marketing mix elements such as product assortment, pricing, promotion, and place.

Question 7

How can wholesalers improve their use of promotions?

Accepted Answer

The answer of How can wholesalers improve their use of...

Quiz 13: Retailing and Wholesaling

How do merchant wholesalers and agents/brokers differ?

Explain how wholesalers have been able to use technology to cut costs.

In an automated warehouse, orders are fed directly from the retailer's information system to the wholesaler's, and the items are picked up by mechanical devices and taken to a shipping platform where they are assembled.

Why would a producer use wholesalers rather than sell directly to retailers or consumers?

Explain the marketing decisions faced by wholesalers.

Like retailers, wholesalers must decide on product and service assortments, prices, promotion, and place.

How can wholesalers improve their use of promotions?