Question 1

________ logistics starts with the marketplace and works backward to the factory or even to sources of supply.

Accepted Answer

Customer-centered logistics focuses on the needs and demands of the marketplace, planning the logistics process from the end consumer back to the production and supply stages.

Question 2

What factors should a firm consider when selecting intermediaries?

Accepted Answer

The answer of What factors should a firm consider when...

Question 3

________ management refers to the management of upstream and downstream value-added flows of materials, final goods, and related information among suppliers, the company, resellers, and final consumers.

Accepted Answer

The description matches the definition of supply chain management, which involves the planning, coordination, and execution of material and information flows between multiple parties involved in the production, distribution, and consumption of goods and services. Cross management and price management are not specific terms in this context. Product cycle management pertains to the stages of a product's life from conception to retirement. Customer management refers to strategies and activities aimed at acquiring, retaining, and developing profitable relationships with customers.

Question 4

Marketing logistics includes all of the following EXCEPT ________.

Accepted Answer

Marketing logistics includes reverse logistics, inbound logistics, outbound logistics, and customer-centered logistics. The term "producer-centered logistics" is not a commonly used term in marketing logistics.

Question 5

As a part of intensive distribution, dealers are expected to refrain from selling the products of the producers' competitors.

Accepted Answer

Intensive distribution aims to provide widespread availability of a product, often involving many dealers who may also carry competitors' products.

Question 6

Reusing, recycling, refurbishing, or disposing of broken, unwanted, or excess products returned by consumers or resellers is known as ________.

Accepted Answer

The process of reusing, recycling, refurbishing, or disposing of broken, unwanted, or excess products returned by consumers or resellers is known as reverse logistics. This involves the movement and management of products and materials from their intended destination back to their origin, in order to recapture the value of the products or dispose of them properly. Cross merchandising refers to the practice of promoting complementary products together in order to encourage more sales. Disintermediation refers to the elimination of middlemen or intermediaries in the distribution of goods or services. Diverse logistics and inbound logistics do not specifically relate to the process of managing returned products.

Question 7

Logistics has grown in importance for all of the following reasons EXCEPT that ________.

Accepted Answer

The answer of Logistics has grown in importance for all...

Question 8

Marketing channel management calls for selecting, managing, and motivating individual channel members and evaluating their performance over time.

Accepted Answer

Marketing channel management involves key activities such as selecting the right channel partners, managing and working with them to improve their performance, and evaluating their effectiveness over time. Hence, the statement is true.

Question 9

Major logistics functions are logistics information management, inventory management, transportation, and ________.

Accepted Answer

The three major logistics functions are logistics information management, inventory management, and transportation. The fourth major logistics function is warehousing, where products are stored until they are ready to be shipped to customers. Therefore, the correct answer is D) warehousing.

Question 10

________ involves planning, implementing, and controlling the physical flow of goods, services, and related information from points of origin to points of consumption to meet customer requirements at a profit.

Accepted Answer

Marketing logistics is defined as the process of planning, implementing, and controlling the physical flow of goods, services, and related information from points of origin to points of consumption to meet customer requirements at a profit. This includes transporting, storing, and managing inventory to ensure the right product is delivered to the right place at the right time. Effective marketing logistics can increase customer satisfaction, reduce costs and improve profitability.

Question 11

Smart Shoppers, an online store that delivers its products to homes in and around California, recently switched its entire fleet to biodiesel trucks that run on used cooking oil rather than gas. Smart Shoppers has most likely developed a(n) ________.

Accepted Answer

Smart Shoppers has most likely developed a green supply chain by switching its entire fleet to biodiesel trucks that run on used cooking oil instead of gas. This decision helps reduce the company's environmental impact and promotes sustainability.

Question 12

Which of the following is NOT a major logistics function?

Accepted Answer

Product designing is not a logistics function. Logistics functions involve the management of the flow of goods and services, from the point of origin to the point of consumption. Inventory management, warehousing, transportation, and packaging are all key components of logistics that ensure products are delivered efficiently and effectively. Product designing, however, is typically part of the product development process, in which manufacturers design and create new products to meet consumer demand.

Question 13

Explain how companies select, motivate, and evaluate intermediaries or channel members.

Accepted Answer

The answer of Explain how companies select, motivate, and evaluate...

Question 14

________ are large and highly automated warehouses designed to receive goods from various plants and suppliers, take orders, fill them efficiently, and deliver goods to customers as quickly as possible.

Accepted Answer

Distribution centers are specifically designed to efficiently receive, store, and distribute goods to customers. They are highly automated and use advanced technology to ensure quick delivery of products. Loading docks, open warehouses, shipping platforms, and product platforms may be components of a distribution center, but they do not encompass the full range of functions necessary for efficient order fulfillment.

Question 15

Producers of strong brands sometimes sell to dealers only on the condition that dealers take some or all of the rest of a product line. This practice is known as ________.

Accepted Answer

Full-line forcing is the practice in which a producer of strong brands only sells to dealers if the dealers take some or all of the rest of the product line. This is done to ensure that distributors carry and promote the entire range of products, thereby increasing overall sales and profitability. This practice can be controversial, as it can limit competition and restrict consumer choice.

Question 16

Evaluate how public policy affects distribution decisions.

Accepted Answer

The answer of Evaluate how public policy affects distribution decisions....

Question 17

When would an exclusive dealing contract be legally problematic?

Accepted Answer

The answer of When would an exclusive dealing contract be...

Question 18

________ logistics refers to moving products and materials from the suppliers to the factory.

Accepted Answer

Inbound logistics is the process of moving materials and products from suppliers to the factory. The other options are not applicable to this scenario: Outbound logistics refers to moving products from the factory to customers, diverse logistics is not a specific type of logistics, reverse logistics deals with the process of moving products back from customers to the factory, and customer-centered logistics is a broad concept that focuses on meeting customer needs and requirements.

Question 19

When a producer uses exclusive dealing and the use of exclusive territorial agreements to keep a dealer from selling outside its territory, it is completely legal.

Accepted Answer

While exclusive dealing and exclusive territorial agreements can be legal under certain circumstances, they may also violate antitrust laws if they substantially lessen competition or tend to create a monopoly in any line of commerce. The legality depends on the context and the effect on competition.

Question 20

________ logistics involves moving products from the factory to resellers and ultimately to customers.

Accepted Answer

Outbound logistics involves the movement of products from the factory to resellers and ultimately to customers. Customer-centered logistics focuses on meeting the specific needs and preferences of the customers, while reverse logistics deals with the disposition and management of products that have been returned by customers. Upstream logistics involves the movement of materials and supplies from suppliers to the factory, while inbound logistics involves the movement of materials and supplies from suppliers to the factory.

Quiz 12: Marketing Channels: Delivering Customer Value