For consumers,the number '9' at the end of a price often signals a bargain

Name: For consumers,the number '9' at the end of a price often signals a bargain
Brand: Quizplus
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Question

Quizplus · Accepted Answer

This is a common marketing strategy used by retailers to create the perception of a bargain. It is known as "charm pricing" or "psychological pricing". Research has shown that prices ending in 9 tend to be perceived as lower than they actually are and can increase sales.

For Consumers,the Number '9' at the End of a Price