Online bookseller,Amazon.com,leverages relationships with its 35 million customers by offering them music,videos,gifts,toys,consumer electronics and office products,among other product items.Based on the customer's prior purchase history,the company recommends related CDs,books or videos that might be of interest.This helps Amazon.com capture a greater ________.
A)value proposition
B)customer ownership
C)share of customer
D)social network
E)market share

Question

Quizplus · Accepted Answer

By recommending related items based on a customer's prior purchase history, Amazon.com is able to capture a greater share of that customer's spending, or share of customer.

Online Bookseller,Amazon