Question 1

An objective of the campaign to reauthorize the Pierce's Disease and Glassy-Winged Sharpshooter Board was ________.
A)to increase grower awareness of the board's activities
B)to increase support of key intervening audiences
C)to increase recognition of the board's identity and messages
D)B and C
E)All of the above.

Accepted Answer

The campaign aimed to increase grower awareness of the board's activities, support from key intervening audiences, and recognition of the board's identity and messages, making all the options correct.

Question 2

A good plan is ________.
A)values-driven
B)a win-win proposition
C)realistic
D)all of the above
E)none of the above

Accepted Answer

A good plan should be values-driven, meaning that it aligns with the organization's mission and core values. It should also be a win-win proposition, meaning that it benefits all stakeholders involved. A good plan should also be realistic, taking into consideration available resources, timelines, and potential obstacles. Therefore, all of the choices (A, B, and C) are important for a good plan.

Question 3

What are the six reasons cited in the textbook as to why we should plan?

Accepted Answer

The answer of What are the six reasons cited in...

Question 4

Recent research suggests that public relations plans rarely result in dramatic or rapid behavior
changes.

Accepted Answer

Recent research suggests that public relations plans rarely result in dramatic or rapid behavior changes.

Question 5

Public relations plans that are developed and executed for a single,one-time purpose are called
contingency plans.

Accepted Answer

Contingency plans are developed and executed in response to unforeseen events or crisis situations. Public relations plans developed for a single, one-time purpose are called campaign plans.

Question 6

In the effort to convince California's wine grape growers to reauthorize the Pierce's Disease and Glassy-Winged Sharpshooter board,________ was/were seen as the most credible source for
Information.
A)Governor Arnold Schwarzenegger
B)the California Department of Agriculture
C)a celebrity spokesperson
D)the news media
E)California's wine grape growers

Accepted Answer

California's wine grape growers were seen as the most credible source for information because they have firsthand experience and knowledge about the impact of Pierce's Disease and the Glassy-Winged Sharpshooter on their industry.

Question 7

The U.S.Preventive Services Task Force created a media "firestorm" when it ________.
A)said cancer was a political,not scientific,issue
B)proposed mandatory breast cancer screening in high schools
C)suggested reduced screening for breast cancer
D)A and C
E)B and C

Accepted Answer

The U.S. Preventive Services Task Force suggested reduced screening for breast cancer, which caused controversy and backlash in the media. They did not make any statements claiming cancer was a political issue or proposing mandatory screening in high schools.

Question 8

Why do we plan,and what are the qualities that comprise a good public relations plan?

Accepted Answer

The answer of Why do we plan,and what are the...

Question 9

What role should public relations practitioners play in establishing organization plans?

Accepted Answer

The answer of What role should public relations practitioners play...

Question 10

Public relations planning aids the effective management of resources.

Accepted Answer

Public relations planning involves setting goals, identifying target audiences, developing messages, and creating tactics to achieve those goals. This helps to focus resources and efforts on specific objectives and ensure that resources are allocated effectively, making it easier to manage them.

Question 11

Why are measurable objectives important to the evaluation phase of the public relations process?
What are the advantages of measurable objectives? What are the disadvantages?

Accepted Answer

The answer of Why are measurable objectives important to the...

Question 12

Strategies are another name for tactics.

Accepted Answer

Strategies and tactics are related concepts, but they are not the same thing. Strategies are broader, overarching plans or approaches for achieving long-term goals, while tactics are specific actions or techniques used to execute those strategies in the short-term. Therefore, they are not interchangeable terms.

Question 13

Tactics are the specific actions called for in a public relations plan.

Accepted Answer

Tactics are the specific actions and activities that are carried out in order to achieve the objectives of a public relations plan.

Question 14

Blogger Val Jones said the U.S.Preventive Services Task Force breast cancer recommendations were controversial because ________.
A)the timing of the announcement was poor
B)the recommendations were scientifically unsound
C)it was a high-profile subject
D)All of the above.
E)A and C

Accepted Answer

Blogger Val Jones stated that the U.S. Preventive Services Task Force breast cancer recommendations were controversial because of the high-profile subject and poor timing of the announcement. There is no mention of whether the recommendations were scientifically unsound, so option B cannot be the best choice. Option D is incorrect because there is no evidence to support that all of the options are true. Therefore, the best choice is E.

Question 15

How are ad hoc plans,standing plans,and contingency plans different from one another? How are
they similar?

Accepted Answer

The answer of How are ad hoc plans,standing plans,and contingency...

Question 16

What are the qualities that constitute a good public relations objective?

Accepted Answer

The answer of What are the qualities that constitute a...

Quiz 8: Planning: the Strategies of Public Relations

An objective of the campaign to reauthorize the Pierce's Disease and Glassy-Winged Sharpshooter Board was ________.

A good plan is ________.

What are the six reasons cited in the textbook as to why we should plan?

Recent research suggests that public relations plans rarely result in dramatic or rapid behavior changes.

Public relations plans that are developed and executed for a single,one-time purpose are called contingency plans.

In the effort to convince California's wine grape growers to reauthorize the Pierce's Disease and Glassy-Winged Sharpshooter board,________ was/were seen as the most credible source for Information.

The U.S.Preventive Services Task Force created a media "firestorm" when it ________.

Why do we plan,and what are the qualities that comprise a good public relations plan?

What role should public relations practitioners play in establishing organization plans?

Public relations planning aids the effective management of resources.

Why are measurable objectives important to the evaluation phase of the public relations process? What are the advantages of measurable objectives? What are the disadvantages?

Strategies are another name for tactics.

Tactics are the specific actions called for in a public relations plan.

Blogger Val Jones said the U.S.Preventive Services Task Force breast cancer recommendations were controversial because ________.

How are ad hoc plans,standing plans,and contingency plans different from one another? How are they similar?

What are the qualities that constitute a good public relations objective?