The sales management team at Goldman Landscapes is going through a six-month process of researching their customers and putting them into groups by preferences.This process is likely to result in:
A)the ability for Goldman to offer services more specifically tailored to what their customers need
B)the chance to expand into markets that do not need landscaping services
C)insider knowledge of their competitors' strategies
D)a lack of focus on the sales process and decreased sales for that six-month period
E)interference by the marketing department in a process that belongs to the sales department

Question

Quizplus · Accepted Answer

By grouping customers by preferences, Goldman Landscapes will be able to offer services that are specifically tailored to each group's needs. This will increase customer satisfaction and lead to more successful sales.

The Sales Management Team at Goldman Landscapes Is Going Through