Question 1

What type of ad occurs when a firm pays another organization for the right to be part of that organization's website?

Accepted Answer

Web sponsorship occurs when a company pays to become a sponsor of another organization's website, gaining visibility and exposure to their audience. This can involve the sponsor's logo or name being displayed prominently on the website, or even having a dedicated section of the site featuring the sponsor's products or services.

Question 2

Liman Inc.manufactures bird houses that are sold directly to consumers at craft fairs,to retailers in malls,and to distributors overseas.What kind of distribution system does Liman have?

Accepted Answer

The answer of Liman Inc.manufactures bird houses that are sold...

Question 3

Which of the following describes media publications,public records,and directories?

Accepted Answer

Media publications, public records, and directories are all sources of impersonal referrals, meaning that they provide information about a business or individual without a personal recommendation or endorsement.

Question 4

What are the two major steps in preparing for a sales presentation?

Accepted Answer

The two major steps in preparing for a sales presentation are prospecting and practising. Prospecting involves identifying potential customers and determining their needs, while practising involves rehearsing the presentation and anticipating potential objections or questions. Options A, C, and D are not relevant to preparing for a sales presentation.

Question 5

Promotional funds are determined according to past experience in what area?

Accepted Answer

Promotional funds are typically determined based on a percentage of sales. This ensures that the company is allocating an appropriate amount based on its performance and revenue. Spending as much as the competition or what can be spared are not effective ways to determine promotional funds, as they do not necessarily take into account the company's actual needs and resources. Forecast industry standard may provide some guidance, but it may not be directly applicable to the company's specific situation.

Question 6

John Frye,a small business manager,is interested in creating more company goodwill.Which promotional tools should he use?

Accepted Answer

The answer of John Frye,a small business manager,is interested in...

Question 7

Chris creates a video ad comparing his company's cell phone to the competition.It is such an effective video that many viewers have posted it on various social media.What kind of media is this an example of?

Accepted Answer

This is an example of earned media, as viewers have voluntarily shared the video on social media without any direct involvement or payment from the company.

Question 8

Alex has opened a new sports restaurant.He wishes to place short catchy messages in specific geographic locations to entice people in those areas to visit his establishment? Which advertising medium should Alex use?

Accepted Answer

Billboards are the best choice for reaching specific geographic areas and using short, catchy messages to entice people to visit Alex's restaurant. They allow for high visibility and can reach a large audience in a specific location. Newspapers, radio, and the internet may reach a wider audience but may not be as effective for targeting specific geographic areas.

Question 9

What type of ad appears across a web page most often as moving rectangular strips?

Accepted Answer

Banner ads are the most common type of ad that appear as moving rectangular strips across a web page. They are usually placed at the top or bottom of a webpage and can include text and graphics. Pop ups appear in a separate window and are generally more intrusive, while web sponsorship involves a company sponsoring a particular website or section of a website. Linkage refers to hyperlinks within a webpage that lead to other pages or websites.

Question 10

What is the most widely used specialty item?

Accepted Answer

Calendars are widely used as promotional products as they are practical and can be used throughout the year. They also provide continuous exposure of the brand or company throughout the year.

Question 11

Janice sells her handmade candles directly to customers.She plans to lower prices to sell her candles to a distributor in order to expand her business.What kind of distribution is Janice currently using?

Accepted Answer

Janice is currently using a direct channel by selling her candles directly to customers.

Question 12

What kind of advertising media invites other marketers to place content on a business's website?

Accepted Answer

Sold media refers to the advertising space that a business sells to other marketers, allowing them to place their content on the business's website.

Question 13

What are telephone calls and mail surveys examples of?

Accepted Answer

Telephone calls and mail surveys are examples of marketer-initiated contacts, where the company initiates the contact with the customer to gather information or promote their products/services.

Question 14

A company makes wheel hub caps that are destroyed during shipment en route to the distributor that purchased the product.The hub caps were shipped FOB origin.Who bears the cost of the damaged hub caps?

Accepted Answer

Since the hub caps were shipped FOB (Free On Board) origin, the buyer (distributor) assumes responsibility for the goods once they leave the seller's (manufacturer's) premises. Therefore, the distributor bears the cost of the damaged hub caps.

Question 15

What is the preferred method of determining promotional expenditures?

Accepted Answer

The preferred method of determining promotional expenditures is "what it will take to do the job" because it focuses on achieving specific marketing objectives rather than basing the budget on sales, costs, or available funds. This approach ensures that the promotional activities are effectively planned to meet the goals of the marketing campaign.

Question 16

Joyce's company sells very technical ice cleaning machinery for arenas.Which promotional mix method would be most effective in making sales?

Accepted Answer

Personal selling would be the most effective method for selling technical ice cleaning machinery because it involves a sales representative having direct communication with potential customers and being able to answer any technical questions they may have about the product. This method allows for a more personalized approach and the opportunity to address any concerns or objections the customer may have.

Question 17

Mary's company imports large containers of porcelain dolls from China.When the containers arrive,employees re-pack the dolls into quantities of 24 per box for their retail customers.What is this activity called?

Accepted Answer

This activity is called breaking bulk. It involves taking goods in bulk and repackaging them into smaller quantities for retail customers.

Question 18

Which term refers to a "lasting medium"?

Accepted Answer

Specialties refer to promotional products that are meant to have lasting value and serve as a medium for advertising over a long period of time. Contests, sampling, and free merchandise are not necessarily intended to have long-term promotional value.

Question 19

Susan stages homes that are being sold.She needs high quality images of her work.She wants to expose the quality of her work for long periods.Which advertising medium should Susan use?

Accepted Answer

Magazines typically have a longer shelf life and can be kept by readers for longer periods of time, allowing Susan's work to be exposed for a longer period. Additionally, magazines often have a targeted audience of homeowners or property investors, making it more likely that her work will be seen by her desired demographic.

Question 20

Dana's company organizes unique vacation packages to Europe.She pays to advertise on European restaurant websites.Patrons can click on her ad to view her company's website.What kind of Internet advertising is this an example of?

Accepted Answer

The answer of Dana's company organizes unique vacation packages to...

Quiz 7: Distribution and Promotional Strategies