Question 1

A focus group usually includes ____ people..

Accepted Answer

A focus group typically includes 5 to 10 people to ensure a diverse range of opinions and facilitate productive discussions. Groups with fewer than 5 people may not provide enough input or diversity of opinions, while groups larger than 10 may be difficult to manage effectively.

Question 2

Carolyn is a community activist who works with at-risk teens.She finds out that her group is available for a large grant,but only if she can document certain needs.She wants to survey school personnel as well as personnel at drop-in centers to gather the needed information.Given her need to rapidly gather information,Carolyn's best choice for methodology is a(n)____.

Accepted Answer

Phone interviews would be the best choice for rapidly gathering information from a large number of personnel in different locations. It allows for quick and easy communication and can be done from anywhere. Personal interviews would be too time-consuming and difficult to schedule with multiple people, drop-off surveys may not be completed or returned, and group questionnaires may not gather specific enough information.

Question 3

Eric is conducting a survey that asks about the use of illicit substances,and he recognizes that for many individuals,this is extremely sensitive information.Which format would best serve his needs?

Accepted Answer

The answer of Eric is conducting a survey that asks...

Question 4

​Rainey is studying emotional response patterns and how they vary with age.She has an extremely long survey instrument that asks for responses to a variety of situations throughout an individual's life.Because the instrument is so long,her best methodological choice is a(n)____.

Accepted Answer

Given the length and complexity of the survey, a personal interview is the best methodological choice. It allows for clarification of questions, observation of non-verbal cues, and a more in-depth exploration of responses, which is crucial for studying emotional response patterns across different ages.

Question 5

Marcia is the coordinator of a hospital's on-line support group for the families of children who have a rare,incurable form of brain cancer called diffuse intrinsic pontine glioma.She is conducting a survey to evaluate the effectiveness of the support group.Given that members of the group live all over the world,her best choice for methodology is likely a(n)____.

Accepted Answer

Since the members of the group live all over the world, an e-mail questionnaire would be the most practical and effective method to collect data for the survey. Personal interviews and group questionnaires may be difficult to coordinate due to geographical constraints, and a drop-off survey would not be feasible since the group is online.

Question 6

Angela is conducting a survey about popular fast foods.She is using several different 11-point rating scales for issues such as how good foods taste,how attractive they look,how good they smell,how healthy they are,and whether they are worth their price.Her best choice for methodology is a ____.

Accepted Answer

The answer of Angela is conducting a survey about popular...

Question 7

​Fritz is conducting a survey that addresses several complex social justice issues and he knows that some respondents will likely need clarifications.His best choice for methodology is a(n)____.

Accepted Answer

A phone interview allows Fritz to clarify any confusion or misunderstandings a respondent may have about the complex social justice issues being addressed in the survey, which may not be possible through written questionnaires.

Question 8

A question that asks respondents to rank a list according to some criterion uses a(n)____ response scale.

Accepted Answer

An ordinal response scale is used to rank a list according to some criterion. It allows respondents to indicate their preferences or opinions based on a ranking system, but it does not provide any indication of the distance between the rankings. For example, if respondents are asked to rank their favorite ice cream flavors, an ordinal response scale would be appropriate as it only indicates the order of preference and not the degree of difference between each ranking.

Question 9

Lamont works for a community substance abuse prevention group and is conducting a survey to see what the parents and guardians of pre-teens and teens know about local services.The group recognizes that a personal touch is needed but also has limited personnel and facilities for survey activities.As a result,a(n)____ is probably the best choice for methodology.

Accepted Answer

The answer of Lamont works for a community substance abuse...

Question 10

Carole is surveying homeless individuals to get a better understanding of their need for mental health services.She is aware that some may have difficulty with reading and writing.Her best choice for methodology is a(n)____.

Accepted Answer

A personal interview would allow Carole to provide assistance and ask follow-up questions for those who may have difficulty with reading and writing. This would ensure that she gets accurate and comprehensive information about their need for mental health services.

Question 11

​Simon is conducting a survey in an urban neighborhood in which many individuals have Internet access,but some do not.He has a brief survey that can easily be completed online,but he wants to maximize his coverage of the community.He creates flyers and posters that give the website where the survey can be completed,but also a phone number that can be called so an automated phone survey can be completed.This is best described as a(n)____..

Accepted Answer

The survey method described in the scenario combines both an online survey and an automated phone survey, making it a dual-media survey. This approach allows for greater coverage of the community as it accommodates those who have internet access as well as those who do not.

Question 12

Cody volunteers with a shelter for homeless families.The shelter wants to improve their community visibility and,hopefully,increase donations.He has no budget to speak of.His best choice for methodology is a(n)____.

Accepted Answer

A mail questionnaire would be the best choice for Cody since it is a cost-effective way to reach a large number of people without any budget. It can also be targeted to specific audiences and can include open-ended questions to gather more detailed feedback from respondents. Personal interviews or phone interviews would require more resources and time, while a drop-off survey may not have a high response rate or reach a large enough audience.

Question 13

Mark is conducting a survey of purchasing habits and knows that some of his questions may seem tedious and repetitive.He is concerned that respondents may be careless in their responding,so his best methodological choice is a(n)____.

Accepted Answer

A personal interview allows the interviewer to monitor the respondent's level of attention and ensure that they are giving thoughtful and consistent responses. Carelessness in responding can be addressed and corrected in real time with a personal interview, making it the best choice for Mark's concerns.

Question 14

Robin works for a company that is genuinely interested in improving employee satisfaction.The company has contracted with a well-known survey organization to determine what employees like,what they dislike,and what they would like to see in the future.Division by division,the employees meet off-site and complete a survey instrument.This is best described as a(n)____.

Accepted Answer

The description of the employees meeting off-site and completing a survey instrument suggests a group-administered questionnaire.

Question 15

​When there is a need for a quick turn-around time,a(n)____ is preferable.

Accepted Answer

Phone interviews are the best choice when there is a need for quick turn-around time as they can be conducted rapidly and responses can be recorded immediately. Personal interviews, drop-off surveys, and group questionnaires require more time for data collection and processing.

Question 16

After an exhausting day,Suzanne has just finally selected her bridal gown and the gowns for her attendants.After she makes her choices and while she is waiting for the purchase agreement to be printed off,she is asked to take a few moments to complete a survey about the process.This is best described as a(n)____.

Accepted Answer

A point-of-experience survey is conducted immediately after a customer completes a service or transaction. In this scenario, Suzanne is completing the purchase of her bridal gown and the survey is being conducted while she waits for the purchase agreement to be printed off.

Question 17

​Following a brutal crime,a community group wants to learn more about how the neighborhood has been affected.The community group publicizes their upcoming survey and then has volunteers wearing clear identification go residence to residence to distribute the questionnaire,explain its purpose,and answer questions.Residents can then complete the questionnaire at their leisure and mail it back in.This is best described as a(n)____.

Accepted Answer

This is a drop-off survey as the volunteers are distributing the questionnaire and residents are completing it at their leisure and mailing it back. It is not an electronic survey as it is not being conducted online. It is also not a group-administered questionnaire as the volunteers are only distributing the questionnaire and not administering it. It is also not a personal interview as there is no face-to-face interaction between the volunteers and the residents.

Question 18

A qualitative measurement method where input on one or more topics is collected from multiple participants gathered together,and where the discussion is structured and guided by a facilitator,is called a(n)____.

Accepted Answer

A focus group is a qualitative research method where a trained moderator leads a discussion with a small group of participants to gather insights and opinions about a particular topic. It allows for a more in-depth exploration of attitudes and opinions than a traditional survey or questionnaire. The other options (A, C, D) are not commonly used or recognized research methods.

Question 19

A yes-no question uses a(n)____ response scale.

Accepted Answer

A yes-no question asks for a binary response, meaning respondents must choose one of two options (yes or no). This type of response scale is known as a dichotomous scale, since it creates two mutually exclusive categories. Therefore, option D (dichotomous) is the best choice.

Question 20

Although "experts" are downplaying the health effects of a recent water contamination incident,activists believe the effects were substantial.They want to conduct a survey,and they are particularly concerned about ensuring that as many people as possible complete their instrument.Which methodology typically provides the best response rates?

Accepted Answer

The answer of Although "experts" are downplaying the health effects...

Quiz 7: Survey-Research

A focus group usually includes ____ people..

Eric is conducting a survey that asks about the use of illicit substances,and he recognizes that for many individuals,this is extremely sensitive information.Which format would best serve his needs?

Rainey is studying emotional response patterns and how they vary with age.She has an extremely long survey instrument that asks for responses to a variety of situations throughout an individual's life.Because the instrument is so long,her best methodological choice is a(n) ____.

Angela is conducting a survey about popular fast foods.She is using several different 11-point rating scales for issues such as how good foods taste,how attractive they look,how good they smell,how healthy they are,and whether they are worth their price.Her best choice for methodology is a ____.

Fritz is conducting a survey that addresses several complex social justice issues and he knows that some respondents will likely need clarifications.His best choice for methodology is a(n) ____.

A question that asks respondents to rank a list according to some criterion uses a(n) ____ response scale.

Carole is surveying homeless individuals to get a better understanding of their need for mental health services.She is aware that some may have difficulty with reading and writing.Her best choice for methodology is a(n) ____.

Cody volunteers with a shelter for homeless families.The shelter wants to improve their community visibility and,hopefully,increase donations.He has no budget to speak of.His best choice for methodology is a(n) ____.

Mark is conducting a survey of purchasing habits and knows that some of his questions may seem tedious and repetitive.He is concerned that respondents may be careless in their responding,so his best methodological choice is a(n) ____.

When there is a need for a quick turn-around time,a(n) ____ is preferable.

A qualitative measurement method where input on one or more topics is collected from multiple participants gathered together,and where the discussion is structured and guided by a facilitator,is called a(n) ____.

A yes-no question uses a(n) ____ response scale.

Quiz 7: Survey-Research

A focus group usually includes ____ people..

Eric is conducting a survey that asks about the use of illicit substances,and he recognizes that for many individuals,this is extremely sensitive information.Which format would best serve his needs?

​Rainey is studying emotional response patterns and how they vary with age.She has an extremely long survey instrument that asks for responses to a variety of situations throughout an individual's life.Because the instrument is so long,her best methodological choice is a(n) ____.

Angela is conducting a survey about popular fast foods.She is using several different 11-point rating scales for issues such as how good foods taste,how attractive they look,how good they smell,how healthy they are,and whether they are worth their price.Her best choice for methodology is a ____.

​Fritz is conducting a survey that addresses several complex social justice issues and he knows that some respondents will likely need clarifications.His best choice for methodology is a(n) ____.

A question that asks respondents to rank a list according to some criterion uses a(n) ____ response scale.

Carole is surveying homeless individuals to get a better understanding of their need for mental health services.She is aware that some may have difficulty with reading and writing.Her best choice for methodology is a(n) ____.

Cody volunteers with a shelter for homeless families.The shelter wants to improve their community visibility and,hopefully,increase donations.He has no budget to speak of.His best choice for methodology is a(n) ____.

Mark is conducting a survey of purchasing habits and knows that some of his questions may seem tedious and repetitive.He is concerned that respondents may be careless in their responding,so his best methodological choice is a(n) ____.

​When there is a need for a quick turn-around time,a(n) ____ is preferable.

A qualitative measurement method where input on one or more topics is collected from multiple participants gathered together,and where the discussion is structured and guided by a facilitator,is called a(n) ____.

A yes-no question uses a(n) ____ response scale.

Rainey is studying emotional response patterns and how they vary with age.She has an extremely long survey instrument that asks for responses to a variety of situations throughout an individual's life.Because the instrument is so long,her best methodological choice is a(n) ____.

Fritz is conducting a survey that addresses several complex social justice issues and he knows that some respondents will likely need clarifications.His best choice for methodology is a(n) ____.

When there is a need for a quick turn-around time,a(n) ____ is preferable.