Your buyer has just said, "Your machines break down more often than most of your major competitors' machines." You decide to reply using the indirect denial method to handle this objection. Which of the following statements is the best example of this method?
A) "That's true. However, they are 30% less expensive."
B) "That simply is not true. Studies show that our machines break down no more often then our major competitors."
C) "I can see why you would feel that way. Before we introduced our new quality control management system that statement would have been right on target. However, things have changed."
D) "I can see how you feel that way, others felt the same way, but they found that our machines don't break down as often."
E) "You know, I think everyone should be as concerned about quality as you are."

Question

Quizplus · Accepted Answer

This statement acknowledges the customer's concern while also presenting a solution and improvement through the introduction of a new quality control management system. It also avoids directly denying the customer's statement and instead redirects the conversation towards a positive change made by the company.

Your Buyer Has Just Said, "Your Machines Break Down More