Question 1

_____ refers to the combination of product, price, promotion, and place (distribution).

Accepted Answer

The answer of _____ refers to the combination of product,...

Question 2

_____ marketing research is based on information that has already been gathered and published.

Accepted Answer

The answer of _____ marketing research is based on information...

Question 3

_____ refers to the websites that feature user-generated content or material created by visitors rather than the website publishers and encourage visitors to read and respond to that material.

Accepted Answer

The answer of _____ refers to the websites that feature...

Question 4

_____ are reports from organizations that conduct original research and then sell it.

Accepted Answer

The answer of _____ are reports from organizations that conduct...

Question 5

Data gathered through secondary marketing research is different from data gathered through primary marketing research in that secondary data:
A) are for a specific purpose or for a specific project.
B) tend to be more expensive.
C) are customized to meet a company's needs.
D) are fresh, new data.
E) are available to competitors.

Accepted Answer

Secondary data is data that has already been collected and is available to the public, including competitors. It is not fresh or new data and is often less expensive than primary data. Primary data is gathered specifically for a project or purpose and can be customized to meet a company's specific needs.

Question 6

What is meant by the holistic marketing concept?

Accepted Answer

The answer of What is meant by the holistic marketing...

Question 7

The _____ is defined as the individual or the group that makes the business-to-business buying decisions.

Accepted Answer

The answer of The _____ is defined as the individual...

Question 8

_____ is the result of a complex interplay of factors constituting how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy the consumers' needs and wants.

Accepted Answer

The answer of _____ is the result of a complex...

Question 9

A(n) _____ is six to ten people carefully selected by a researcher and brought together to discuss various aspects of interest at length.

Accepted Answer

The answer of A(n) _____ is six to ten people...

Question 10

_____ pricing occurs when different prices are charged depending on where the customer purchases the product.

Accepted Answer

The answer of _____ pricing occurs when different prices are...

Question 11

In a buying center, the person who authorizes the proposed actions of the decider or the buyer is known as the _____.

Accepted Answer

The answer of In a buying center, the person who...

Question 12

_____ is defined by the American Marketing Association as "the activity, set of institutions, and processes for creating, communicating, and exchanging offerings that have value for customers, clients, partners, and society at large."

Accepted Answer

The answer of _____ is defined by the American Marketing...

Question 13

Compare marketing strategy with marketing management.

Accepted Answer

The answer of Compare marketing strategy with marketing management....

Question 14

_____ entails placing a brand in the consumer's mind in relation to other competing products, based on product traits and benefits that are relevant to the consumer.

Accepted Answer

The answer of _____ entails placing a brand in the...

Question 15

A(n) _____ is a way for shoppers to engage with their favorite retail brand or store using their mobile phones.

Accepted Answer

The answer of A(n) _____ is a way for shoppers...

Question 16

What is meant by the societal marketing concept?

Accepted Answer

The answer of What is meant by the societal marketing...

Question 17

A(n) _____ market is a small, narrowly defined market that is not being served well or at all by mainstream product or service marketers.

Accepted Answer

The answer of A(n) _____ market is a small, narrowly...

Question 18

Explain the difference between a customer and a consumer.

Accepted Answer

The answer of Explain the difference between a customer and...

Question 19

The _____ marketing concept assumes that a company will have an advantage over competitors if it applies the marketing concept in a manner that maximizes society's well-being.

Accepted Answer

The answer of The _____ marketing concept assumes that a...

Question 20

In the marketing mix, _____ comes first, followed by price, promotion, and place.

Accepted Answer

The answer of In the marketing mix, _____ comes first,...

Quiz 6: Marketing Basics