The three components of perceived cost are:
A) Operating cost, purchase cost and maintenance cost
B) Fixed cost, variable cost, and overhead cost
C) Monetary cost, time cost, and psychic cost
D) Purchase cost, variable cost, and time cost
E) Operating cost, time cost, and fixed cost

Question

Quizplus · Accepted Answer

Perceived cost is not just monetary, it also includes the time and effort spent in making the purchase decision (time cost) and emotional cost (psychic cost). Therefore, the best choice is C, which includes monetary cost, time cost, and psychic cost.

The Three Components of Perceived Cost Are