Question 1

A Canadian entrepreneur started a small publishing company that grew over the years. Eventually the publishing company bought up other publishers, newspaper chains, radio and television outlets, and a network of cellular services, becoming a Canadian corporate giant. How would you classify this company's trajectory?

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Question 2

YouTube is both a distributor and producer of popular culture. In what context is it a disruptive force?

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Question 3

What is the impact of the concentration of corporate ownership and control of media in Canadian society on the freedom of the press and the diversity of opinion?

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Question 4

Discuss the interactionist framework relative to how media shapes our perceptions. Include a discussion of the three prevailing concerns about mass media vis-à-vis product advertising. Give examples to illustrate your understanding.

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Question 5

Gary has watched many violent movies and television shows so he no longer cringes at watching people get stabbed multiple times. What theory would best explain his lack of reaction to such acts of violence?

Accepted Answer

The desensitization theory suggests that repeated exposure to violent media can reduce emotional responses to violence, resulting in a lack of reaction or decreased sensitivity to violent content. Gary's lack of reaction to watching people get stabbed multiple times is consistent with this theory.

Question 6

Briefly outline how the vast communicative capacities of smartphones have changed how we do or do not interact with others.

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Question 7

Choose a news item and demonstrate how the mass media (you may choose only one medium) frame and define the news. Be sure to talk about both Goffman's and Entman's contribution to the study of news narratives.

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Question 8

"… The medium is the message." Outline why this famous quotation is so important.

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Question 9

Discuss whether you believe the mass media has a negative or positive impact as a socializing agent for children.

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Question 10

You have been hired by the Canadian government to provide advice on how to increase the content of Canadian culture on television programming in Canada. How would you describe the current situation to government officials and what solutions would you propose?

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Question 11

Briefly outline why framing is considered important to the analysis of the news media.

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Question 12

Discuss how smartphones are changing the mass media.

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Question 13

Briefly outline how the media reinforce stereotyped images of women and men.

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Question 14

Briefly outline cultivation theory and offer examples to explain how the theory is reflected in our society.

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Question 15

The producers of a weekly Italian community news program want to expand and broadcast every day. The Canadian television station that currently makes time available for the show denies them further time even though the station is not meeting the content standards set for Canadian broadcasters. Which organization will have the responsibility of enforcing the standards?

Accepted Answer

The Canadian Radio-television and Telecommunications Commission (CRTC) is responsible for enforcing content standards for Canadian broadcasters. They have the authority to regulate and set policies for all broadcasting in Canada, including the allocation of broadcasting time. Therefore, if the Italian community news program wants to expand their broadcast time and the Canadian television station is not meeting content standards, the CRTC would be the organization responsible for addressing this issue.

Question 16

According to the text, for what purpose are Canadians increasingly using the Internet?

Accepted Answer

The text states that "Canadians are increasingly using the Internet to substitute for traditional media."

Question 17

Discuss whether you believe mass media should be considered a social institution. Give examples of instances where mass media exists as a social institution and compare those experiences to Canada's mass media reality.

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Question 18

What is the majority opinion among researchers about television violence?

Accepted Answer

While some studies have shown a correlation between exposure to television violence and aggressive behavior, other studies have not found a significant impact. Therefore, the majority opinion among researchers is that the results are inconclusive.

Question 19

Using specific examples, outline what it means to be media literate.

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Question 20

Discuss the new reality of privacy issues regarding our media devices and the concept and applicability of "net neutrality." In what way is Internet regulation of particular interest to Canadian media providers and consumers?

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Quiz 6: Mass Media: Living in the Electronic Age