Distortion and inaccurate information as it moves from the retailer back through the supply chain is known as:
A) Early supplier involvement
B) Bullwhip effect
C) Supply chain compression
D) Reverse logistics
E) None of the above

Question

Quizplus · Accepted Answer

The Bullwhip Effect is a phenomenon where distortion and inaccurate information is magnified as it moves from the retailer back through the supply chain. This results in excess inventory, lost sales, and higher costs.

Distortion and Inaccurate Information as It Moves from the Retailer