The primary role of marketing in an organization is to link the organization to its:
A) Suppliers
B) Operations
C) Customers
D) Finance
E) None of the above

Question

Quizplus · Accepted Answer

The primary role of marketing is to connect the organization with its customers. Marketing encompasses all the activities an organization undertakes to promote its product or service and reach its target audience. It involves researching and analyzing the needs and demands of consumers, developing strategies to meet those needs, and communicating with potential customers to persuade them to purchase the product or service. Through marketing, organizations can build relationships with their customers and create value for them, which can ultimately lead to increased sales and profits.

The Primary Role of Marketing in an Organization Is to Link