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Business
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Strategic Market Management
Quiz 3: Competitor Analysis
Path 4
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Question 1
True/False
According to the book, mobility barriers are barriers inhibiting the movement of a person from one social class to another.
Question 2
Multiple Choice
barriers are crucial to a firm's ability to exercise an exit alternative. Which of the following is not an exit barrier?
Question 3
True/False
strategic group is a customer segment that is strategically important to the business.
Question 4
True/False
The competitor analysis in almost all cases will benefit from considering both direct and indirect competitors.
Question 5
Essay
conducting a competitor analysis, which of the following is not relevant: a. Accounting methodologies b. Market share c. Image d. Positioning strategy e. Objectives and commitments
Question 6
True/False
of the benefits of competitor analysis is that an understanding of the current strategy and the strengths and weaknesses of a competitor can suggest opportunities and threats that will merit a response.
Question 7
True/False
value chain analysis is based upon the cost-benefit of the product as perceived by the customer.
Question 8
Multiple Choice
Some of the benefits of strategic groups include all but one of the following:
Question 9
Multiple Choice
In addition to current competitors, it is important to consider potential market entrants such as firms that might engage in all but one of the following:
Question 10
Essay
eight dimensions of competitor analysis include: current and past strategies; cost structure; exit barriers; objectives and commitment; size, growth and profitability; ______ and ______, ________, and ________; and _____ and _________.