Question 1

A highly discrepant message is least likely to be persuasive if the audience

Accepted Answer

Highly discrepant messages are less likely to be persuasive to an audience that is deeply involved in the issue because such an audience likely has strong pre-existing opinions or beliefs, making them resistant to messages that greatly differ from their views.

Question 2

A group of concerned students who drive to school each day came to a meeting about the possibility of more parking restrictions on campus.As a representative of the university administration in favour of the restrictions,you ought to

Accepted Answer

As a representative of the university administration, it is important to present both sides of the issue in a fair and unbiased manner. This will help to show the students that the administration is taking their concerns into consideration and has thoroughly thought out the proposed parking restrictions. Simply presenting strong arguments in favour of the new restrictions or an extreme version of the plan may come off as dismissive and uninterested in the students' opinions. An emotional appeal may also be seen as manipulative and not based on factual evidence. Therefore, presenting both sides of the issue is the best choice.

Question 3

If your audience includes those with or those who will be exposed to opposing views,you should _______________ to be persuasive.

Accepted Answer

Offering a two-sided appeal is the best choice when the audience includes those with or those who will be exposed to opposing views. This allows you to acknowledge and address the opposing views while presenting your own perspective in a persuasive manner. This approach can help build credibility and trust with the audience, as well as show that you have thoroughly considered all viewpoints before making your argument.

Question 4

In the primacy effect,information presented _________ usually has the ________ influence.

Accepted Answer

The primacy effect refers to the tendency for people to remember information that was presented first in a series better than information presented later. Therefore, in the primacy effect, information presented first usually has the most influence.

Question 5

People who disagree with conclusions drawn by a newscaster rate the newscaster as being more

Accepted Answer

The answer of People who disagree with conclusions drawn by...

Question 6

In an election campaign debate,Kelly makes her statement to the audience first and is immediately followed by her opponent,Stuart.The election is not held until two weeks later.If both messages were persuasive and the debate was the deciding factor,the election results should show the influence of

Accepted Answer

The primacy effect suggests that people remember information that was presented first, which means Kelly's statement could have had a lasting effect on the audience. Therefore, if the election results show that Kelly won, it could be attributed to the primacy effect.

Question 7

Which of the following statements best summarizes the effect of a highly discrepant message on an audience that disagrees with it?

Accepted Answer

Discrepancy and credibility interact in a way that the impact of a message, whether it has a large or small discrepancy, depends significantly on the perceived credibility of the communicator. This means that the audience's acceptance of a discrepant message is influenced by how trustworthy and credible they find the source of the message.

Question 8

Communicators with little credibility are most effective in changing the opinions of other people when they advocate positions that

Accepted Answer

Communicators with little credibility are most effective in changing opinions when they advocate positions that differ only moderately from those of the audience. This is because extreme positions might be dismissed outright due to the communicator's low credibility, whereas moderate differences can be more persuasive and seem more reasonable, leading to greater openness to change.

Question 9

If you are a credible authority and your audience isn't much concerned with your issue,you ought to

Accepted Answer

The answer of If you are a credible authority and...

Question 10

Persuasion research has revealed a number of

Accepted Answer

Persuasion research often involves complex variables and interactions between them, which can lead to complex effects rather than simple main effects or common sense findings.

Question 11

In the recency effect,the information presented __________ has the _________ influence.

Accepted Answer

The recency effect states that the information presented last has the most influence on the audience as it is still fresh in their memory. Therefore, choice A is the correct answer.

Question 12

If you are a credible authority and your audience isn't much concerned with your issue,chances are that you

Accepted Answer

Being a credible authority can make it easier to persuade an audience, even if they initially aren't much concerned with the issue, because credibility tends to increase persuasiveness.

Question 13

Aronson,Turner,and Carlsmith found that only a _____________ source elicited considerable opinion change when advocating a position greatly discrepant from the recipient's.

Accepted Answer

Aronson, Turner, and Carlsmith's classic study on cognitive dissonance found that only a credible source could elicit considerable opinion change when advocating a position greatly discrepant from the recipient's. Credible sources are perceived as trustworthy and knowledgeable, which makes their arguments more persuasive. Physically appealing, fear-arousing, and personally familiar sources may also have an impact on attitude change, but they are not as reliable as credibility in influencing attitude change.

Question 14

Which of the following was(were)not employed for Nazi propaganda?

Accepted Answer

The answer of Which of the following was(were)not employed for...

Question 15

In experiments where people succeed on a guessing task half the time and fail half the time,people perceive those whose successes come early as

Accepted Answer

This phenomenon is known as the "halo effect," where people tend to judge others based on their initial performance or impression. In this case, those who succeed early on the guessing task are perceived as more able than those who experience failure early on, even though the probabilities are the same.

Question 16

Using transcripts from an actual civil trial,Miller and Campbell found that when arguments by both the plaintiff and defence were presented together,opinions of mock jurors reflected the ____________.When the testimony of the plaintiff and defence were presented a week apart,mock jurors were more likely to form their opinions according to the ______________.

Accepted Answer

The primacy effect refers to the tendency for people to remember information that was presented first, while the recency effect refers to the tendency to remember information that was presented last. When both the plaintiff and defence arguments are presented together, the primacy effect is likely to dominate as whichever side presents their argument first will have a stronger impact on the jurors. However, when the testimony is presented a week apart, jurors may not remember the first argument as well and be more influenced by the recency effect of the second argument. Therefore, the opinions of the mock jurors reflect the primacy effect when the arguments are presented together and the recency effect when presented a week apart.

Question 17

According to the text,health warnings on cigarette ads are effective because they

Accepted Answer

The text explicitly states that health warnings on cigarette ads are effective because they "include graphic labels depicting the hazards of smoking."

Question 18

Which of the following is true?

Accepted Answer

The effect of discrepancy depends on communicator credibility. While messages that are too similar to the audience's views may not be persuasive, messages that are too discrepant can also be dismissed by the audience. The credibility of the communicator can help to establish trust and increase the likelihood of persuasive impact, even when the message is somewhat discrepant from the audience's views. Channel of communication is also a factor, but it is not as directly related to the effect of discrepancy as credibility. Therefore, D is the best choice.

Question 19

In an election campaign debate,Joanne makes her statement to the audience during the first week of campaigning.Her opponent Deborah presents her campaign the next week.The election is the next day following Deborah's statement.If both messages were persuasive and the debate was the deciding factor,the election results should show the influence of

Accepted Answer

The recency effect suggests that the most recently presented information is most likely to be remembered and thus have a greater influence on decision-making. Since Deborah presents her campaign right before the election, her message would likely have a stronger impact due to its recency.

Question 20

A message presenting only one side of an issue will be more effective than a two-sided communication if

Accepted Answer

DA one-sided message tends to be more effective when the audience already agrees with the position being advocated and is unlikely to be exposed to the opposing viewpoint (C). It is also more effective when the audience is knowledgeable about the topic and aware of the counterarguments, as it reinforces their existing beliefs without introducing confusion or doubt (D).

Quiz 5: Persuasion