Question 1

Research on attitude inoculation suggests that religious educators should avoid:

Accepted Answer

Research on attitude inoculation indicates that exposing individuals to weak attacks on their beliefs can actually strengthen those beliefs, similar to how a vaccine works. By creating a "germ-free ideological environment," where followers are never exposed to opposing viewpoints, religious educators would fail to inoculate their followers against future, possibly stronger, challenges to their beliefs. This could make their followers more susceptible to persuasion or doubt when they eventually encounter differing opinions.

Question 2

According to Cacioppo et al.(1996),who among the following has a high need for cognition?

Accepted Answer

According to Cacioppo et al. (1996), individuals with a high need for cognition prefer to use their mental resources when processing information and making decisions. Sarah's preference for using her mental resources when making a purchase decision suggests that she has a high need for cognition. Tobias, on the other hand, prefers to conserve his mental resources, which does not suggest a high need for cognition. Chiara's positive response to advertisements featuring attractive people suggests that she may be influenced by superficial cues and does not necessarily have a high need for cognition. Liam's lack of analytical skills and attraction to pleasant surroundings also do not suggest a high need for cognition.

Question 3

According to Cacioppo et al.(1996),who among the following is an individual with a low need for cognition?

Accepted Answer

According to Cacioppo et al.(1996), individuals with a low need for cognition respond quickly to cues such as the pleasantness of surroundings, which is exemplified in Lukas, the teenager, who responds quickly to such cues. Felix, the manager, and Martina, the homemaker, both display a high need for cognition, while Anastasiya, the employee, shows a preference for utilizing mental resources before making a decision, which could be indicative of a moderate to high need for cognition.

Question 4

People who are quick to respond to such peripheral cues as a communicator's attractiveness are those with a(n)________ need for cognition.

Accepted Answer

People with a low need for cognition are more likely to be influenced by peripheral cues, such as a communicator's attractiveness, rather than the content or quality of the argument itself. This is because they tend to engage less in processing and evaluating information deeply.

Question 5

Which of the following helps in building resistance to persuasion?

Accepted Answer

Attitude inoculation involves exposing someone to a weak form of a persuasive message and providing counterarguments to build up their resistance to stronger forms of persuasion in the future. This technique can help individuals build up their immunity to persuasive tactics and make them less susceptible to influence. The other options (the sleeper effect, the foot-in-the-door phenomenon, and the recency effect) do not directly help build resistance to persuasion.

Question 6

Inoculation research suggests that children:

Accepted Answer

Inoculation research indicates that children often fail to understand the persuasive intent behind commercials, meaning they might not recognize that the ads are trying to sell them something or influence their opinions in a certain direction.

Question 7

Credible communicators mostly succeed in persuading.These are people who do all of the following EXCEPT:

Accepted Answer

Credible communicators usually do not argue for their own self-interest as it can undermine their credibility and make them appear biased. They instead focus on presenting logical and convincing arguments supported by evidence, while also building trust and establishing a connection with their audience through nonverbal cues such as maintaining eye contact and speaking confidently.

Question 8

Macy prefers classes conducted by professors who are visually appealing and entertaining rather than by professors who are knowledgeable and effective communicators.Macy probably has a(n)________ need for cognition.

Accepted Answer

Macy's preference for visually appealing and entertaining professors over knowledgeable and effective communicators suggests a low need for cognition. This means that she likely prefers to engage in activities that require less cognitive effort and may prioritize appearances and entertainment over intellectual stimulation.

Question 9

In the context of persuasion,a way in which attitude inoculation can occur is by ________.

Accepted Answer

Attitude inoculation occurs when people are exposed to weak versions of an argument against their beliefs, which allows them to generate counterarguments and strengthen their original beliefs. Considering counterarguments is one way in which attitude inoculation can occur. The other options, such as keeping one's own opinions to oneself or ignoring reasons why a persuasive message is wrong, do not involve generating counterarguments and therefore do not lead to attitude inoculation. Refraining from making a public commitment to one's own position may reduce cognitive dissonance, but it is not directly related to attitude inoculation.

Question 10

Company A describes its cars' reliability,mileage,and durability.Company B's ads show people having a good time driving around in their cars.A's ads focus on ________-route processing,whereas B's ads focus on ________-route processing.

Accepted Answer

Company A's ads, which focus on reliability, mileage, and durability, are appealing to the logical, rational part of decision-making, which is central-route processing. Company B's ads, which show people having fun, appeal to emotions and superficial aspects, which is peripheral-route processing.

Question 11

Identify a true statement about resisting persuasion.

Accepted Answer

Understanding an assertion often involves a temporary acceptance or belief, as the mind processes and evaluates the information.

Question 12

In the context of a need for cognition,the best instructors:

Accepted Answer

People with a high need for cognition enjoy thinking and analyzing information. Therefore, the best instructors for them would be those who encourage active thinking and problem-solving in their students, rather than presenting information in a simplistic manner or using fear tactics to motivate study. Attractiveness and engagement may be beneficial, but they are not as important as promoting active thinking in students.

Question 13

Nora,a single mom,needs to ask her parents for money.To minimize the probability that they will object to her request,she should:

Accepted Answer

Having her distracting little toddler with her may evoke sympathy and reduce the likelihood of objection.

Question 14

The motivation to think and analyze is referred to as a need for:

Accepted Answer

The need to think and analyze is related to cognition, which refers to the mental process of acquiring knowledge and understanding through thought, experience, and the senses. Contemplation may be a result of this need, but it is not the same as the motivational force behind it. Inoculation and sublimation are unrelated concepts.

Question 15

Exposing people to weak attacks upon their attitudes so that when stronger attacks come,they will have refutations available is known as:

Accepted Answer

This is the definition of attitude inoculation, which involves exposing individuals to weak attacks on their attitudes to help them develop refutations that they can use when facing stronger, more persuasive attacks in the future.

Question 16

In the context of persuasion,the "Mothers' Code for Advertisers" urges that there should be ________.

Accepted Answer

The "Mothers' Code for Advertisers" urges that there should be no product placements in movies targeting adolescents, as these placements can easily influence young viewers and their purchasing decisions.

Question 17

Whether a one- or two-sided message is more persuasive depends on all of the following EXCEPT:

Accepted Answer

All of the other options contribute to whether a one- or two-sided message is more persuasive, but whether the audience thinks information is being shared in an appropriate way does not necessarily determine which type of message will be more persuasive. It may influence how the message is delivered, but it does not necessarily determine its effectiveness.

Question 18

Research has concluded that stimulating thinking makes strong messages ________ persuasive than earlier and (because of counterarguing)weak messages ________ persuasive than earlier.

Accepted Answer

By stimulating thinking, individuals are more likely to deeply process the message and create strong arguments for why it is true. This makes already strong messages even more persuasive. However, if weak messages are presented, stimulating thinking can lead to counterarguing and finding even more reasons why the message is not true, making it less persuasive than before.

Question 19

Which factor decreases the persuasiveness of the source of a message?

Accepted Answer

Speaking slowly and carefully can decrease persuasiveness because it may be perceived as a lack of confidence or uncertainty about the message being conveyed, which can make the source seem less credible.

Question 20

According to Cacioppo et al.(1996),people with a high need for cognition ________.

Accepted Answer

According to Cacioppo et al. (1996), people with a high need for cognition enjoy thinking carefully and are likely to engage in effortful cognitive processing. They are not fond of conserving their mental resources and are analytical by nature. They also prefer the central route to persuasion rather than the peripheral route. Therefore, option D is the correct answer.

Quiz 7: Persuasion

Research on attitude inoculation suggests that religious educators should avoid:

According to Cacioppo et al.(1996) ,who among the following has a high need for cognition?

According to Cacioppo et al.(1996) ,who among the following is an individual with a low need for cognition?

People who are quick to respond to such peripheral cues as a communicator's attractiveness are those with a(n) ________ need for cognition.

Which of the following helps in building resistance to persuasion?

Inoculation research suggests that children:

Credible communicators mostly succeed in persuading.These are people who do all of the following EXCEPT:

Macy prefers classes conducted by professors who are visually appealing and entertaining rather than by professors who are knowledgeable and effective communicators.Macy probably has a(n) ________ need for cognition.

In the context of persuasion,a way in which attitude inoculation can occur is by ________.

Company A describes its cars' reliability,mileage,and durability.Company B's ads show people having a good time driving around in their cars.A's ads focus on -route processing,whereas B's ads focus on -route processing.

Identify a true statement about resisting persuasion.

In the context of a need for cognition,the best instructors:

Nora,a single mom,needs to ask her parents for money.To minimize the probability that they will object to her request,she should:

The motivation to think and analyze is referred to as a need for:

Exposing people to weak attacks upon their attitudes so that when stronger attacks come,they will have refutations available is known as:

In the context of persuasion,the "Mothers' Code for Advertisers" urges that there should be ________.

Whether a one- or two-sided message is more persuasive depends on all of the following EXCEPT:

Research has concluded that stimulating thinking makes strong messages persuasive than earlier and (because of counterarguing) weak messages persuasive than earlier.

Which factor decreases the persuasiveness of the source of a message?

According to Cacioppo et al.(1996) ,people with a high need for cognition ________.

Quiz 7: Persuasion

Research on attitude inoculation suggests that religious educators should avoid:

According to Cacioppo et al.(1996) ,who among the following has a high need for cognition?

According to Cacioppo et al.(1996) ,who among the following is an individual with a low need for cognition?

People who are quick to respond to such peripheral cues as a communicator's attractiveness are those with a(n) ________ need for cognition.

Which of the following helps in building resistance to persuasion?

Inoculation research suggests that children:

Credible communicators mostly succeed in persuading.These are people who do all of the following EXCEPT:

Macy prefers classes conducted by professors who are visually appealing and entertaining rather than by professors who are knowledgeable and effective communicators.Macy probably has a(n) ________ need for cognition.

In the context of persuasion,a way in which attitude inoculation can occur is by ________.

Company A describes its cars' reliability,mileage,and durability.Company B's ads show people having a good time driving around in their cars.A's ads focus on ________-route processing,whereas B's ads focus on ________-route processing.

Identify a true statement about resisting persuasion.

In the context of a need for cognition,the best instructors:

Nora,a single mom,needs to ask her parents for money.To minimize the probability that they will object to her request,she should:

The motivation to think and analyze is referred to as a need for:

Exposing people to weak attacks upon their attitudes so that when stronger attacks come,they will have refutations available is known as:

In the context of persuasion,the "Mothers' Code for Advertisers" urges that there should be ________.

Whether a one- or two-sided message is more persuasive depends on all of the following EXCEPT:

Research has concluded that stimulating thinking makes strong messages ________ persuasive than earlier and (because of counterarguing) weak messages ________ persuasive than earlier.

Which factor decreases the persuasiveness of the source of a message?

According to Cacioppo et al.(1996) ,people with a high need for cognition ________.

Company A describes its cars' reliability,mileage,and durability.Company B's ads show people having a good time driving around in their cars.A's ads focus on -route processing,whereas B's ads focus on -route processing.

Research has concluded that stimulating thinking makes strong messages persuasive than earlier and (because of counterarguing) weak messages persuasive than earlier.