Which of the following is NOT one of the advantages of impression-based targeting?
A) less waste coverage
B) the ability for consumers to interact with advertisements
C) the ability to gain immediate feedback
D) the ability to reach diverse mass audiences who are not part of the target audience
E) the ability to eliminate ad skipping and time shifting

Question

Quizplus · Accepted Answer

Impression-based targeting allows advertisers to specifically target their desired audience, reducing waste coverage and ensuring that their message is reaching the right people. Additionally, it allows for immediate feedback and the potential for consumer interaction. However, impression-based targeting does not guarantee the ability to reach diverse mass audiences outside of the target audience, and it does not eliminate ad skipping and time shifting as these can still occur even if the ad is targeted to the right audience.

Which of the Following Is NOT One of the Advantages