Which of the following is a characteristic of effective social media campaigns?
A) Social media campaigns should be completely independent of advertising in social media.
B) Social media campaigns should be handled as if they only reach one audience.
C) Data mining in social media does not have any benefits.
D) Bosses who Tweet personally strengthen the connections between their brands and customers.
E) Employees should be allowed to Tweet freely, without any guidelines, on behalf of the company.

Question

Quizplus · Accepted Answer

Personal engagement by bosses on social media has been proven to be effective in strengthening the connections between their brands and customers. It humanizes the brand and allows for a more personal interaction with customers.

Which of the Following Is a Characteristic of Effective Social