Question 1

________ constitute the largest Hispanic subcultural group.
A) Cubans
B) Dominicans
C) Nicaraguans
D) Puerto Ricans
E) Mexicans

Accepted Answer

According to the U.S. Census Bureau, Mexicans make up the largest Hispanic subcultural group in the United States. As of 2019, there were approximately 37.8 million Mexicans residing in the U.S., making up 62.3% of the overall Hispanic population.

Question 2

The Hispanic American market is an example of which subculture?
A) social class
B) ethnic
C) race
D) religious
E) gender

Accepted Answer

The Hispanic American market is an example of an ethnic subculture as it is defined by a shared heritage and cultural traditions among a particular group of people, rather than solely by social class, race, religion, or gender.

Question 3

In relation to consumer behavior, less acculturated Hispanic consumers ________.
A) prefer new, undiscovered brands
B) traditionally shop at bodegas
C) are price- rather than fashion-conscious when it comes to clothing
D) prefer frozen to fresh or prepared food items
E) tend to be impulse buyers

Accepted Answer

Less acculturated Hispanic consumers traditionally shop at bodegas, which are small, Hispanic-owned grocery stores typically located in urban areas.

Question 4

The proportion of non-Hispanic/Caucasian whites in the U.S. population is projected to ________ over the next several decades.
A) increase
B) decrease
C) diffuse
D) remain at same level
E) dramatically rise

Accepted Answer

The U.S. Census Bureau projects that the proportion of non-Hispanic/Caucasian whites will decrease over the next several decades due to higher birth rates among minority groups and increased immigration.

Question 5

In the United States, ________ percent of the American population is foreign born. This shows how important nationality subcultures are.
A) 7
B) 13
C) 19
D) 25
E) 31

Accepted Answer

As of the latest data available up to 2023, approximately 13 percent of the American population is foreign-born, highlighting the significance of nationality subcultures within the United States.

Question 6

Despite the various countries of origin of Hispanic Americans, this subcultural group is often considered as a single market based on ________.
A) age
B) nationality
C) geographic location
D) religion
E) language

Accepted Answer

The common factor among Hispanic Americans despite their various countries of origin is the Spanish language. Therefore, language is the basis for considering them as a single market.

Question 7

When discussing subcultures, it is important to note that each individual could be a member of ________.
A) either the dominant culture or a subculture
B) one subculture only
C) two subcultures only
D) four subcultures at the most
E) many subcultures, as there is no limit

Accepted Answer

Each individual could identify with and participate in many different subcultures, depending on their interests, values, beliefs, and identities. There is no limit to the number of subcultures a person could be a part of, and they may even switch between or blend different subcultures over time.

Question 8

A distinct cultural group that exists as an identifiable segment within a larger, more complex society is known as a(n)________.
A) trait
B) subculture
C) race
D) religion
E) ideology

Accepted Answer

A subculture is a distinct cultural group that exists as an identifiable segment within a larger, more complex society. A trait is a distinguishing characteristic or quality of an individual or group. Race refers to a group of people who share physical or biological traits. Religion refers to a system of beliefs and practices regarding the sacred and the divine. Ideology refers to a set of beliefs or principles that shape political or social systems. None of these options fully capture the concept of a distinct cultural group within a larger society like the concept of a subculture.

Question 9

Which of the following is true of Hispanic-American households?
A) Hispanic Americans tend to be members of smaller families.
B) Hispanic Americans are less likely to live in an extended family household.
C) Hispanic American households are less likely to contain children.
D) Hispanic Americans spend more time caring for their children.
E) The majority of all Hispanic Americans under the age of 18 living in the United States were born in Latin America.

Accepted Answer

Hispanic Americans are known for strong family values, which often includes spending a significant amount of time caring for their children. This cultural emphasis on family and childcare is a notable characteristic of Hispanic American households.

Question 10

In addition to segmenting markets in terms of cultural factors, marketers also segment societies into smaller ________ that consist of people who are similar in terms of their ethnic origin, customs, and ways of behavior.
A) micromarkets
B) individual markets
C) mass markets
D) subcultures
E) microsocieties

Accepted Answer

Subcultures are smaller groups within a larger culture that share common characteristics like ethnic origin, customs, and behavior. These subcultures can be based on factors such as nationality, religion, age, gender, and social class. By identifying and targeting these subcultures, marketers can create more effective marketing strategies that resonate with specific groups of consumers.

Question 11

The three primary ethnic subcultures in America, in order from most populous to least populous, are ________.
A) Asian Americans, African Americans, and Latinos or Hispanics
B) Asian Americans, Latinos or Hispanics, and African Americans
C) African Americans, Asian Americans, and Latinos or Hispanics
D) African Americans, Latinos or Hispanics, and Asian Americans
E) Latinos or Hispanics, African Americans, and Asian Americans

Accepted Answer

As of the most recent data, Latinos or Hispanics are the largest ethnic minority group in the United States, followed by African Americans, and then Asian Americans.

Question 12

In contrast to other American population segments, Hispanic Americans are ________.
A) more religious
B) more populous
C) more patriotic
D) younger
E) more highly educated

Accepted Answer

Hispanic Americans have a younger median age compared to other population segments in the United States.

Question 13

In relation to consumer behavior, less acculturated Hispanic consumers ________.
A) prefer well-established brands
B) traditionally shop at large grocery chains
C) are price- rather than fashion-conscious when it comes to clothing
D) prefer frozen to fresh or prepared food items
E) tend to be impulse buyers

Accepted Answer

The answer of In relation to consumer behavior, less acculturated...

Question 14

When it comes to consumer behavior, ancestral pride associated with ________ is manifested most strongly in the consumption of ethnic foods, in travel to the "homeland," and in the purchase of numerous cultural artifacts.
A) age subcultures
B) nationality subcultures
C) race subcultures
D) religious subcultures
E) gender subcultures

Accepted Answer

Ancestral pride is most strongly associated with nationality subcultures, as people often feel a strong connection to their ethnic or national heritage. This is manifested in their consumption of ethnic foods, travel to their ancestral homeland, and purchase of cultural artifacts. While age, race, religion, and gender may also influence consumer behavior, they are not specifically linked to ancestral pride in the same way as nationality.

Question 15

Subcultures are ________.
A) mutually exclusive in terms of membership
B) a hindrance to market segmentation
C) dynamic and evolving
D) vastly different in values and beliefs from dominant American culture
E) static

Accepted Answer

Subcultures are not static and unchanging, but rather are dynamic and evolving. They are not mutually exclusive in terms of membership, as individuals can belong to multiple subcultures. Subcultures can actually be helpful in market segmentation as they provide specific demographic and psychographic information about consumers. While subcultures may have differing values and beliefs from dominant culture, they still exist within and are influenced by the larger society.

Question 16

Queens County (one of the five boroughs that make up the City of New York)is one of the most multicultural counties in America, where ________ percent of its residents were born outside the United States.
A) 26
B) 36
C) 46
D) 56
E) 66

Accepted Answer

According to the 2020 United States Census, approximately 46% of Queens County residents were born outside the United States.

Question 17

Ethnic clothing, art, music, and foreign-language newspapers are examples of ________ that can be associated with nationality subcultures.
A) cultural artifacts
B) loyalty drivers
C) ambassadors
D) fixation products
E) cross-cultural bridges

Accepted Answer

Cultural artifacts are tangible objects or artifacts associated with culture or subcultures. In this case, ethnic clothing, art, music, and foreign-language newspapers are all examples of cultural artifacts associated with nationality subcultures. Loyalty drivers, ambassadors, fixation products, and cross-cultural bridges are not appropriate terms to describe these examples.

Question 18

Ethnicity, religion, race, and age are examples of sociocultural and demographic variables upon which ________ is/are based.
A) societal analysis
B) cross-national cultural analysis
C) societal classifications
D) subcultural divisions
E) cultural classifications

Accepted Answer

Subcultural divisions are based on sociocultural and demographic variables like ethnicity, religion, race, and age, which differentiate groups within a larger culture.

Question 19

Hispanic youths are more fashion conscious and are more likely to seek out and be loyal to well-known brands than their non-Hispanic counterparts. This is an example of a subcultural characteristic based on ________.
A) age
B) ethnicity
C) religion
D) geographic region
E) gender

Accepted Answer

The given characteristic is based on ethnicity, specifically Hispanic culture.

Question 20

Members of a specific ________ possess beliefs, values, and customs that set them apart from other members of the same society.
A) subculture
B) demographic
C) trait
D) race
E) ideology

Accepted Answer

A subculture refers to a group of people within a larger culture who have unique beliefs, values, and customs that distinguish them from the mainstream culture. This can include things such as language, dress, music, and social norms. Subcultures can exist within a particular demographic, race, or ideology, but not all members of these categories necessarily belong to a distinct subculture.

Quiz 12: Subcultures and Consumer Behavior

________ constitute the largest Hispanic subcultural group.

The Hispanic American market is an example of which subculture?

In relation to consumer behavior, less acculturated Hispanic consumers ________.

The proportion of non-Hispanic/Caucasian whites in the U.S. population is projected to ________ over the next several decades.

In the United States, ________ percent of the American population is foreign born. This shows how important nationality subcultures are.

Despite the various countries of origin of Hispanic Americans, this subcultural group is often considered as a single market based on ________.

When discussing subcultures, it is important to note that each individual could be a member of ________.

A distinct cultural group that exists as an identifiable segment within a larger, more complex society is known as a(n) ________.

Which of the following is true of Hispanic-American households?

In addition to segmenting markets in terms of cultural factors, marketers also segment societies into smaller ________ that consist of people who are similar in terms of their ethnic origin, customs, and ways of behavior.

The three primary ethnic subcultures in America, in order from most populous to least populous, are ________.

In contrast to other American population segments, Hispanic Americans are ________.

In relation to consumer behavior, less acculturated Hispanic consumers ________.

When it comes to consumer behavior, ancestral pride associated with ________ is manifested most strongly in the consumption of ethnic foods, in travel to the "homeland," and in the purchase of numerous cultural artifacts.

Subcultures are ________.

Queens County (one of the five boroughs that make up the City of New York) is one of the most multicultural counties in America, where ________ percent of its residents were born outside the United States.

Ethnic clothing, art, music, and foreign-language newspapers are examples of ________ that can be associated with nationality subcultures.

Ethnicity, religion, race, and age are examples of sociocultural and demographic variables upon which ________ is/are based.

Hispanic youths are more fashion conscious and are more likely to seek out and be loyal to well-known brands than their non-Hispanic counterparts. This is an example of a subcultural characteristic based on ________.

Members of a specific ________ possess beliefs, values, and customs that set them apart from other members of the same society.