Question 1

An automobile manufacturer who produces advertisements associating its cars with a young, attractive family enjoying picnics is most clearly using

Accepted Answer

The advertisement is relying on peripheral route persuasion, which involves using superficial cues, such as attractiveness or likeability, to appeal to consumers rather than presenting strong arguments or information about the product itself. The focus on a young, attractive family enjoying a picnic emphasizes an aspirational lifestyle that the target audience may find desirable, rather than highlighting specific features of the cars.

Question 2

Which of the following is a characteristic of central route persuasion?

Accepted Answer

Central route persuasion involves using systematic arguments to persuade individuals to change their attitudes or behaviors. Other factors, such as the communicator's attractiveness or the use of heuristics, are not as central to this process.

Question 3

According to the text, persuasion efforts to change Canadian's attitudes toward _____ have been successful.

Accepted Answer

The text mentions that "efforts to persuade Canadians not to smoke have been successful," indicating that persuasion efforts to change attitudes toward smoking have been effective.

Question 4

People who are motivated and able to think through an issue are best persuaded by

Accepted Answer

Central route processing involves using cognitive effort and active thinking to evaluate persuasive messages. This type of processing is most effective for individuals who are motivated and able to think deeply about an issue. Therefore, people who are motivated and able to think through an issue are best persuaded by central route processing.

Question 5

___________________ occurs when people are influenced by incidental cues.

Accepted Answer

The peripheral route to persuasion occurs when people are influenced by incidental cues such as a speaker's attractiveness or the background music playing during a commercial. This route is less focused on the substance of the message and more on these peripheral factors.

Question 6

We know that an attractive source makes you pay more attention to the message and the message is subsequently more persuasive. This fact provides us with a good understanding of ______ persuasion is likely to occur.

Accepted Answer

The question is asking about the circumstances in which persuasion is likely to occur, which is related to the timing or "when" the persuasive message is presented. The use of an attractive source can affect the message's reception and subsequent persuasion, but this is dependent on when the message is presented.

Question 7

Persuasive messages in the media are often be filtered in a top-down fashion, meaning that

Accepted Answer

When messages in the media are filtered in a top-down fashion, it means that they are disseminated through a controlled process, with those in control deciding what information and ideas are presented and when. This can lead to a biased or limited perspective on a given issue or topic, as certain viewpoints may be favored or excluded.

Question 8

Smart advertisers adapt ads to their consumers' thinking, and the consumers respond with favourable thoughts. This process is referred to as

Accepted Answer

The answer of Smart advertisers adapt ads to their consumers'...

Question 9

Petty, Cacioppo, and colleagues theorized that persuasion is likely to occur via two routes:

Accepted Answer

The dual-process model of persuasion proposed by Petty, Cacioppo, and colleagues suggests that persuasion can occur through two routes: the central route and the peripheral route. The central route involves processing and evaluating the content of a persuasive message deeply and thoughtfully, while the peripheral route involves being influenced by cues that are peripheral to the message itself, such as the attractiveness or credibility of the person delivering the message.

Question 10

A representative from "Mothers Against Drunk Driving" is visiting a high school to give a presentation about the dangers of drinking and driving. What would be her best strategy to persuade the students to avoid driving while drunk?

Accepted Answer

The best strategy would be to get the students to think deeply and seriously about the issue. By presenting statistics, personal stories, and real-life consequences of drunk driving, the representative can engage the students emotionally and intellectually, which is more likely to motivate them to avoid drunk driving.

Question 11

High effort is to ___________ as low effort is to ___________.

Accepted Answer

High effort processing involves central route processing where people carefully analyze the message and the arguments presented. Low effort processing involves peripheral route processing where people rely on incidental cues and take mental shortcuts to make a decision. Choice A correctly pairs central with high effort and peripheral with low effort.

Question 12

According to the text, which of the following is one of the hurdles a persuasive message must clear in order to change attitudes and behavioural intentions?

Accepted Answer

A persuasive message must clear all three hurdles - comprehension, belief, and memory - in order to successfully change attitudes and behavioural intentions. If the message is not fully comprehended or remembered, the desired behaviour change may not occur. If the message is not believed, the recipient may not see a reason to change their attitudes and behaviours.

Question 13

According to Hovland and his colleagues, any factor that helps people clear hurdles in the persuasion process

Accepted Answer

Hovland and his colleagues' research on persuasion states that any factor that helps people clear hurdles, such as providing clear arguments or reducing distractions, increases the likelihood of persuasion.

Question 14

According to the text, persuasion in everyday life is

Accepted Answer

The text states that persuasion is a part of everyday life, suggesting that it is inevitable. It does not describe it as diabolical or suggest that it can be avoided completely.

Question 15

Which of the following is a hurdle that must be cleared before a message is likely to persuade?

Accepted Answer

The answer of Which of the following is a hurdle...

Question 16

If an ____________ source makes it more likely that you will pay attention to a message, then the message should have a greater chance of ___________ you.

Accepted Answer

According to the principle of attractiveness or liking, people are more likely to be persuaded by someone who they find attractive or likable. Therefore, an attractive source makes it more likely that you will pay attention to a message, and this increases the chances of being persuaded by the message.

Question 17

Good persuasion is called ____________; bad persuasion is called _____________.

Accepted Answer

Good persuasion could be considered education, as it presents information in a well-balanced and informative manner, with the goal of helping someone understand a topic or change their behavior based on rational arguments. Bad persuasion might be seen as propaganda, as it often relies on manipulative tactics to appeal to emotions or beliefs, using half-truths or outright falsehoods to push people towards a desired outcome. The other choices - A and C - deal with specific types of persuasion or cognitive biases and are not as general as the distinction between good and bad persuasion.

Question 18

When people are thinking carefully, they rely not just on the strength of persuasive appeals but on _____________ as well.

Accepted Answer

People who are thinking carefully rely on their own thoughts and evaluations in response to persuasive appeals, rather than simply being swayed by the strength of the speaker's arguments or the attractiveness of the speaker. Choices B, C, and D are less important factors in careful thinking and decision-making.

Question 19

Persuasion that occurs when people are influenced by incidental cues, such as a speaker's attractiveness, is referred to as ____________ route persuasion.

Accepted Answer

Peripheral route persuasion occurs when people are influenced by incidental cues such as a speaker's attractiveness or credibility, rather than the actual arguments or content of the message. It is considered less thoughtful and less durable than central route persuasion, which involves a more detailed analysis of the message itself.

Question 20

According to the text, the factor that determines whether we call attempts at persuasion "education" or "propaganda" is whether

Accepted Answer

The text states that whether we refer to attempts at persuasion as education or propaganda depends on whether we believe them or not, implying that the level of belief is the factor that distinguishes the two terms.

Quiz 5: Persuasion