Question 1

When people are thinking carefully, they rely not just on the strength of persuasive appeals but on _____________ as well.

Accepted Answer

When people are thinking carefully, they rely on their own thoughts and reasoning to evaluate and respond to persuasive appeals. The other options listed (B, C, and D) may have some influence on a person's response, but they are not the primary factor when someone is thinking carefully.

Question 2

An automobile manufacturer who produces advertisements associating its cars with a young, attractive family enjoying picnics is most clearly using

Accepted Answer

The automobile manufacturer is using peripheral route persuasion by associating their cars with a desirable lifestyle and emotional appeal, rather than presenting factual information or logical arguments about the car's features or performance.

Question 3

High effort is to ___________ as low effort is to ___________.

Accepted Answer

High effort processing involves more central processing where the message is carefully evaluated based on its content, while low effort processing involves peripheral processing where incidental cues such as attractiveness of the source or background music are used to make a quick judgement. Therefore, high effort corresponds to central processing and low effort corresponds to peripheral processing, making choice A the correct answer.

Question 4

Good persuasion is called ____________; bad persuasion is called _____________.

Accepted Answer

Good persuasion is often associated with education, which provides necessary information to help individuals make informed decisions based on facts and evidence. On the other hand, bad persuasion is often associated with propaganda, which skews or misrepresents information to influence individuals towards a particular viewpoint. While the other answer choices may have some relevance to persuasion, education and propaganda are the most widely recognized and agreed upon terms for good and bad persuasion.

Question 5

Which of the following is a hurdle that must be cleared before a message is likely to persuade?

Accepted Answer

The answer of Which of the following is a hurdle...

Question 6

Which of the following is a characteristic of central route persuasion?

Accepted Answer

Central route persuasion involves using systematic and logical arguments to persuade, rather than relying on surface-level cues or heuristics.

Question 7

For people who think carefully about issues, persuasion

Accepted Answer

All of the choices are correct because careful thinkers are influenced by the strength of arguments, their own cognitive responses, and are less swayed by the source's expertise.

Question 8

According to Hovland and his colleagues, any factor that helps people clear hurdles in the persuasion process

Accepted Answer

According to Hovland and his colleagues, any factor that helps people clear hurdles in the persuasion process increases the likelihood of persuasion.

Question 9

Smart advertisers adapt ads to their consumers' thinking, and the consumers respond with favourable thoughts. This process is referred to as

Accepted Answer

The process described aligns with the peripheral route to persuasion, which involves being persuaded based on superficial cues and without much deep thought or analysis. The focus is on the message being emotionally appealing or attractive, rather than being logically convincing. This aligns with the idea of smart advertisers adapting ads to consumers' thinking and eliciting favourable responses through peripheral cues like visuals, music, or celebrity endorsements.

Question 10

People who are motivated and able to think through an issue are best persuaded by

Accepted Answer

People who are motivated and able to think through an issue are more likely to engage in central route processing. This type of processing involves careful evaluation of the persuasion message and its central arguments, rather than superficial cues or peripheral factors. The elaboration likelihood model also supports the idea that central route processing is more effective for people who are attentive and analytical.

Question 11

According to the text, persuasion efforts to change Canadian's attitudes toward _____ have been successful.

Accepted Answer

The text states that "public health campaigns have been successful in persuading Canadians to quit smoking or not start in the first place." Therefore, the correct choice is D, smoking.

Question 12

Petty, Cacioppo, and colleagues theorized that persuasion is likely to occur via two routes:

Accepted Answer

Petty, Cacioppo, and colleagues' theory of persuasion proposes that there are two routes to persuasion: central and peripheral. The central route involves a person carefully evaluating the logic and arguments presented in a persuasive message, while the peripheral route involves being influenced by non-argumentative cues, such as the attractiveness or credibility of the speaker.

Question 13

A representative from "Mothers Against Drunk Driving" is visiting a high school to give a presentation about the dangers of drinking and driving. What would be her best strategy to persuade the students to avoid driving while drunk?

Accepted Answer

By getting the students to think deeply and seriously about the issue, the representative from "Mothers Against Drunk Driving" can help them understand the gravity of the situation and the potential consequences of driving under the influence. This approach is more likely to resonate with the students and persuade them to avoid drinking and driving.

Question 14

Persuasion that occurs when people are influenced by incidental cues, such as a speaker's attractiveness, is referred to as ____________ route persuasion.

Accepted Answer

Peripheral route persuasion occurs when people are influenced by incidental cues, such as a speaker's attractiveness, rather than the content of the message. It involves focusing on cues that are not directly related to the message being presented, whereas central route persuasion involves more detailed processing of the information and arguments presented.

Question 15

According to the text, which of the following is one of the hurdles a persuasive message must clear in order to change attitudes and behavioural intentions?

Accepted Answer

All of the choices (A, B, and C) are correct hurdles that a persuasive message must clear in order to change attitudes and behavioral intentions. The message must be comprehended, believed, and remembered in order for it to influence the audience.

Question 16

If an ____________ source makes it more likely that you will pay attention to a message, then the message should have a greater chance of ___________ you.

Accepted Answer

According to the statement, an attractive source makes it more likely for someone to pay attention to a message. Therefore, the message should have a greater chance of persuading them.

Question 17

___________________ occurs when people are influenced by incidental cues.

Accepted Answer

The peripheral route to persuasion occurs when people are influenced by incidental cues, such as the speaker's attractiveness, rather than by the strength of the arguments presented. The central route to persuasion, on the other hand, involves careful consideration of the arguments presented. The fundamental route to persuasion is not a recognized term in social psychology.

Question 18

We know that an attractive source makes you pay more attention to the message and the message is subsequently more persuasive. This fact provides us with a good understanding of ______ persuasion is likely to occur.

Accepted Answer

The statement is discussing how the level of attractiveness of the source can affect the persuasive power of the message. Therefore, the answer is related to when the message is being presented and whether the source is attractive during that time.

Question 19

According to the text, persuasion in everyday life is

Accepted Answer

The text states that we encounter persuasion in everyday life, indicating that it is inevitable.

Question 20

According to the text, the factor that determines whether we call attempts at persuasion "education" or "propaganda" is whether

Accepted Answer

The answer of According to the text, the factor that...

Quiz 5: Persuasion