Question 1

People,organizations,and public issues appearing regularly on the covers of prominent magazines is a method used to

Accepted Answer

Featuring a person or organization on the cover of a prominent magazine is typically seen as conferring status and prestige upon the subject. It can also help to raise their profile and increase their influence, further enhancing their perceived status.

Question 2

What term do we use for the flow of content across multiple media and the accompanying migration of media audiences?

Accepted Answer

Cultural convergence refers to the flow of content across multiple media, such as television, social media, and streaming platforms, and the accompanying migration of media audiences. This term recognizes the overlapping and integration of different forms of media and how they influence each other, as well as the changing patterns of media consumption and audience behavior. The other options, such as the digital divide, culture gap, and information superhighway, are related to aspects of media but do not specifically address the flow of content and migration of media audiences.

Question 3

Which of the following would the functionalist perspective most likely view as creating the greatest collective experience?

Accepted Answer

The terrorist attacks of September 11, 2001 created a collective experience as it affected the entire country and had significant social and cultural impacts. The other options do not necessarily have the same level of impact on society as a whole.

Question 4

The function of media advertising is to support the economy,provide information about products,and underwrite media costs associated with

Accepted Answer

Media advertising supports the economy through the promotion of consumption. It provides information about products and helps underwrite media costs associated with promoting those products. The other options do not accurately reflect the function of media advertising.

Question 5

Magazines would be considered

Accepted Answer

Magazines fall under the category of mass media as they reach a large audience through print or digital formats. They provide information, entertainment, and advertising to a wide range of people, making them a powerful medium for communication. They do not necessarily transmit information or influence opinions in the same way that transmitters or opinion leaders do, and they are not considered narcotizers.

Question 6

Which sociological perspective would likely contend that the role of the mass media is to provide socialization,enforce social norms through public events,and create social stability and cohesion through collective experiences?

Accepted Answer

The functionalist perspective emphasizes the contribution of social institutions, such as the mass media, to the overall stability and functioning of society. Therefore, it would argue that the role of the mass media is to provide socialization and reinforce social norms, as well as to create social cohesion through shared experiences.

Question 7

Which nation has the largest number of the top 100 worldwide brands?

Accepted Answer

The United States has the largest number of the top 100 worldwide brands with 54 of them being American companies. This is followed by Japan with 9 companies in the top 100, Germany with 8, and Great Britain with 6.

Question 8

What were the primary media vehicles by which people bonded in the U.S.during,and in the aftermath of,the terrorist attacks of September 11,2001?

Accepted Answer

The answer of What were the primary media vehicles by...

Question 9

Which of the following terms refers to the phenomenon whereby massive amounts of coverage result in the audience becoming numb and failing to act on the information regardless of how compelling the issue was presented?

Accepted Answer

Narcotizing dysfunction is a term used to describe the phenomenon where the audience becomes numb and fails to act on the information they received regardless of how compelling the issue was presented due to massive amounts of coverage.

Question 10

Communities developing around common interests or shared identities that are emerging online is referred to in the text as

Accepted Answer

The term "tribalism" is used in the text to describe communities developing online around shared identities or interests.

Question 11

Which of the following is considered one way the media reaffirm proper behavior in society?

Accepted Answer

Movie and TV scenes showing criminals getting caught by authorities help to reaffirm proper behavior in society by promoting the idea that crime will not go unpunished and that justice will be served. The other options do not necessarily promote proper behavior or reinforce societal norms.

Question 12

Which of the following would be an example of cyberbullying?

Accepted Answer

All of these choices involve sending personal and potentially damaging information or images to others without the person's consent, which can cause emotional harm and embarrassment. These actions constitute as cyberbullying.

Question 13

If someone failed to contribute money because massive amounts of media coverage made him or her less sensitive to the needs of victims of the 2010 earthquake in Haiti,this would be an example of

Accepted Answer

The narcotizing effect refers to when the media inundates people with so much information about an issue that they become apathetic and fail to take action. In this scenario, the massive media coverage of the earthquake in Haiti may have caused the person to become desensitized to the needs of the victims, resulting in a failure to contribute money.

Question 14

People ignoring credible warnings about terrorist attacks due to the massive amounts of coverage in the aftermath of September 11,2001,is an example of

Accepted Answer

The narcotizing dysfunction is the phenomenon where people become so overwhelmed with media coverage of an issue that they become passive and fail to take action or ignore credible warnings. This was seen in the aftermath of 9/11, where there was significant media coverage of the attacks and subsequent investigations, leading many to become apathetic towards other potential threats.

Question 15

Which of the following would have the greatest impact in terms of reaffirming social norms of proper behavior?

Accepted Answer

Watching a televised execution of a mass murderer would have the greatest impact in terms of reaffirming social norms of proper behavior as it demonstrates the consequences of extreme deviant behavior and reinforces the importance of following societal norms and laws. The other options, such as watching a funeral procession, or a Celine Dion video, or a cable newscast, may have emotional or informative impacts but they do not directly address and reaffirm social norms of proper behavior.

Question 16

Which sociologist purported that newspapers helped to socialize immigrants to the customs and culture of the U.S.?

Accepted Answer

Robert Park was a sociologist who believed that newspapers played a significant role in helping immigrants to assimilate to American culture. He argued that newspapers provided a common language, shared symbols, and information about local events and customs, which helped immigrants to understand and adapt to their new environment. Park believed that newspapers were a crucial part of the socialization process for immigrants and helped to foster a sense of community and belonging in a new and unfamiliar place.

Question 17

Which of the following terms is used by sociologists to refer to print and electronic means of communication that carry messages to widespread audiences?

Accepted Answer

Mass media is the term used by sociologists to refer to print and electronic means of communication that carry messages to widespread audiences.

Question 18

Which of the following have sociologists suggested is a dysfunction of the mass media?

Accepted Answer

Sociologists have suggested that the mass media has a narcotizing effect on people, meaning that it can create a sense of apathy or numbness towards important social issues because people feel like they are already knowledgeable about them due to media coverage.

Question 19

Which sociological perspective would be most likely to focus on the functions of the mass media in conferring status on people,organizations,and public issues?

Accepted Answer

The functionalist perspective stresses the importance of the interrelated parts of society in promoting social order and stability. In terms of the mass media, functionalists might argue that the media serves the function of conferring status on people, organizations, and public issues, as it helps to establish social hierarchies and reinforce societal norms and values.

Question 20

Sociologist Robert Park studied

Accepted Answer

The statement specifically mentions Robert Park's interest in studying how newspapers helped immigrants adjust to their new environments, suggesting that it is the correct answer. The other choices are not mentioned in the statement.

Quiz 6: The Mass Media