A marketing information system (MIS)consists of people and procedures to assess information needs,________,and help decision makers analyze and use the information.
A) experiment to develop information
B) test market the information
C) develop the needed information
D) critique the needed information
E) question the needed information

Question

Quizplus · Accepted Answer

The MIS is designed to develop the needed information by assessing information needs, gathering data, and analyzing the data to help decision makers make informed decisions. Experimenting with and testing the information may be a part of the process, but the primary objective is to develop the necessary information. Critiquing and questioning the needed information may also be a part of the process, but they are not the main focus.

A Marketing Information System (MIS)consists of People and Procedures to Assess