Which step in the four-step marketing research process has been left out of the following list: defining the problems and research objectives,implementing the research plan,and interpreting and reporting the findings?
A) developing the research budget
B) choosing the research agency
C) choosing the research method
D) developing the research plan
E) comparing and contrasting primary and secondary data

Question

Quizplus · Accepted Answer

Developing the research plan is the step missing from the list. It involves outlining how to collect and analyze the data needed to address the research objectives.

Which Step in the Four-Step Marketing Research Process Has Been