Which of the following is LEAST likely to be a benefit of conducting marketing research?
A) assessing market potential and market share
B) understanding customer satisfaction and purchase behavior
C) measuring the effectiveness of pricing and accounting
D) measuring the effectiveness of distribution and promotion activities
E) understanding customer motivation

Question

Quizplus · Accepted Answer

Marketing research is primarily focused on understanding the market and the customers, and measuring the effectiveness of marketing activities such as product promotion, pricing, and distribution. While effective pricing and accounting are important for the success of a business, they are not the primary focus of marketing research.

Which of the Following Is LEAST Likely to Be a Benefit