Your colleague is confused about using the marketing research process,as he knows that something is wrong but is not sure of the specific causes to investigate.He seems to be having problems with ________,which is often the hardest step to take.
A) developing the research plan
B) determining a research approach
C) defining the problem and research objectives
D) selecting a research agency to help
E) C and D

Question

Quizplus · Accepted Answer

Defining the problem and research objectives is often the hardest step in the marketing research process as it requires a clear understanding of the problem to be solved and the objectives to be achieved through the research. If your colleague is having trouble with this step, it may require more investigation and defining of the problem before moving forward with the research plan.

Your Colleague Is Confused About Using the Marketing Research Process,as