________ is the systematic design,collection,analysis,and reporting of data relevant to a specific marketing situation facing an organization.
A) The marketing information system
B) Competitive marketing intelligence
C) Marketing research
D) Competitive marketing research
E) Causal research

Question

Quizplus · Accepted Answer

Marketing research is the process of systematically collecting and analyzing information about consumers, competitors, and the market environment in order to make informed decisions about marketing strategies and tactics. The other options either refer to specific subsets of marketing research (such as competitive intelligence and causal research) or broader marketing information systems.

________ Is the Systematic Design,collection,analysis,and Reporting of Data Relevant to a Specific