A consumer is most likely to be paid a small fee for participating in which of the following?
A) a telephone interview
B) a mail-in survey
C) an Internet survey
D) a focus group interview
E) an observational interview

Question

Quizplus · Accepted Answer

A focus group interview is a type of market research where a small group of people (usually 6-10) are gathered to discuss a particular product or topic. As this type of research requires more time and effort from the participant, they are usually paid a small fee for their time and contributions. On the other hand, telephone, mail-in, or internet surveys can be completed relatively quickly and easily, so participants may not receive any compensation. Observational interviews are also unlikely to result in payment, as the participant is simply being observed, not providing input or feedback.

A Consumer Is Most Likely to Be Paid a Small