AMF Research Group must guard against problems during the implementation phase of marketing research for its clients.Which of the following is NOT a problem that should be anticipated during this phase?
A) contacting respondents
B) respondents who give biased answers
C) interviewers who take shortcuts
D) interpreting and reporting the findings
E) interviewers who make mistakes

Question

Quizplus · Accepted Answer

Interpreting and reporting the findings is not a problem that should be anticipated during the implementation phase, as it is a later stage in the research process. The other options (A,B,C, and E) are all potential problems that could occur during implementation.

AMF Research Group Must Guard Against Problems During the Implementation