Using concentrated marketing,the marketer goes after a ________ share of ________.
A) small; a small market
B) small; a large market
C) large; one or a few niches
D) large; the mass market
E) moderate; local

Question

Quizplus · Accepted Answer

Concentrated marketing, also known as niche marketing, involves targeting one or a few small, specific markets or niches rather than the mass market. This strategy allows the marketer to deeply understand and cater to the specific needs and preferences of the niche market, offering a differentiated and specialized product or service. Therefore, the best choice is C, large; one or a few niches.

Using Concentrated Marketing,the Marketer Goes After a ________ Share of ________

Using Concentrated Marketing,the Marketer Goes After a Share of