When a company interacts one-on-one with large numbers of customers to create customer-unique value by designing products and services tailor-made to individual needs,it is following ________.
A) micromarketing
B) mass marketing
C) mass customization
D) differentiated marketing
E) localization

Question

Quizplus · Accepted Answer

Mass customization is the process of delivering products and services that are customized to individual customers' needs at a mass production price. It involves a company interacting closely with individual customers to design and produce products and services that are tailor-made to their individual needs.

When a Company Interacts One-On-One with Large Numbers of Customers