Which of the listed choices is NOT a positioning task?
A) identifying a set of possible customer value differences upon which to build a position
B) surveying frequent users of the product
C) selecting an overall positioning strategy
D) effectively communicating and delivering the chosen position to the market
E) selecting the right competitive advantages

Question

Quizplus · Accepted Answer

Surveying frequent users of the product is not a positioning task, but rather a market research task to gather data about the current customer base. The other options all involve identifying and developing a unique position for the product or brand in the marketplace.

Which of the Listed Choices Is NOT a Positioning Task