When Honda appeals to the rebellious,independent kid in all of us in its advertisements,it is using ___________ segmentation.
A) user status
B) usage rate
C) benefit
D) behavioral
E) psychographic

Question

Quizplus · Accepted Answer

Honda is using a psychographic segmentation approach by targeting individuals who have a rebellious and independent nature. This type of segmentation is based on personality traits, values, attitudes, and interests, which means it focuses on the psychological aspects of consumer behavior. By understanding the psychographic characteristics of their target audience, Honda can create advertising messages that resonate with their audience and create a stronger connection with them.

When Honda Appeals to the Rebellious,independent Kid in All of Us