A marketer focuses on what is common among all consumers.This marketer appears to be engaging in ________.
A) differentiated marketing
B) undifferentiated marketing
C) segmented marketing
D) concentrated marketing
E) mass customization

Question

Quizplus · Accepted Answer

Undifferentiated marketing, also known as mass marketing, involves targeting the entire market with one marketing mix. This suggests that the marketer focuses on what is common among all consumers, which is exactly what is mentioned in the question.

A Marketer Focuses on What Is Common Among All Consumers