Ritz Carlton hotels hire better employees than the competition by conducting lengthy searches and interviews.Management also trains employees much better than competitors do.Ritz Carlton hotels gain a strong competitive advantage through which type of differentiation?
A) image
B) people
C) services
D) product
E) channel

Question

Quizplus · Accepted Answer

The differentiation is based on the quality and skills of the employees hired and trained by Ritz Carlton. This falls under the category of differentiation through people.

Ritz Carlton Hotels Hire Better Employees Than the Competition by Conducting